Nalgene vs Simple Modern:Which is more popular?
In September 2026, Simple Modern had more branded searches than Nalgene among water bottle brands in the United States. Simple Modern had about 49,500 branded searches, while Nalgene had 33,100. Simple Modern made up 2.4% of all water bottle brand searches we track, and Nalgene accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about water bottle brands, Nalgene appeared in four of the five answers and Simple Modern in none.
Who do people search for more?
Simple Modern, about 50% more searches than Nalgene
Who does AI mention more?
Nalgene, mentioned in 4 of 5 answers, Simple Modern in 0
Who does AI recommend more?
Nalgene, the only one of the two named
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Top water bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nalgene was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Simple Modern did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hydro Flask1st
Owala2nd
YETI3rd- Nalgene4th
Stanley5th
Klean Kanteen6th
CamelBak7th
BrüMate–- Simple Modern–
Contigo–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Owala5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YETI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nalgene4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stanley3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CamelBak1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Klean Kanteen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BrüMate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Simple Modern0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Contigo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water bottle brands
5 answers
Asked ChatGPT
“Which water bottle should I buy?”
Asked ChatGPT
“What are the best water bottle brands?”
Asked ChatGPT
“What is the best insulated water bottle?”
Searched Google, AI Overview
“water bottle”
Searched Google, AI Overview
“best water bottle”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Nalgene or Simple Modern more popular in search?
This chart shows how often people search Google for Nalgene and Simple Modern by name. Each line represents a brand's share of searches for all 13 water bottle brands we track, month by month, from searches in United States.
Share of searches by month for Simple Modern, Nalgene. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owala | BrüMate | Hydro Flask | YETI | Stanley | Simple Modern | CamelBak | Nalgene | Klean Kanteen | Contigo | Thermos | Zojirushi | LARQ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 11.9% | 11.9% | 2.9% | 5.2% | 2.9% | 1.6% | 1.6% | 1.3% | 0.71% | 0.71% | 0.26% | 0.14% |
| Nov 2025 | 64.1% | 10.5% | 10.5% | 3.9% | 4.1% | 2.6% | 0.95% | 1.2% | 0.95% | 0.52% | 0.42% | 0.19% | 0.1% |
| Dec 2025 | 56.2% | 11.3% | 13.8% | 6.2% | 5.3% | 2.3% | 1% | 1.2% | 1.2% | 0.55% | 0.45% | 0.3% | 0.16% |
| Jan 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 4.3% | 2.4% | 1.3% | 1.6% | 1.3% | 0.72% | 0.59% | 0.32% | 0.14% |
| Feb 2026 | 59.1% | 11.9% | 11.9% | 4.4% | 3.8% | 2.4% | 1.6% | 2% | 1.3% | 0.71% | 0.58% | 0.26% | 0.17% |
| Mar 2026 | 60.1% | 12.1% | 12.1% | 3.6% | 3.5% | 2% | 1.6% | 2% | 1.3% | 0.73% | 0.49% | 0.22% | 0.12% |
| Apr 2026 | 61.4% | 12.4% | 10.1% | 3.7% | 3.6% | 2% | 1.7% | 2% | 1.4% | 0.75% | 0.5% | 0.22% | 0.12% |
| May 2026 | 55.5% | 13.6% | 11.2% | 5% | 4.5% | 2.7% | 2.2% | 1.8% | 1.5% | 0.82% | 0.67% | 0.24% | 0.13% |
| Jun 2026 | 54.8% | 13.5% | 11% | 5% | 4% | 3.3% | 2.7% | 2.2% | 1.5% | 0.81% | 0.66% | 0.36% | 0.13% |
| Jul 2026 | 59.7% | 12% | 9.8% | 3.6% | 3.5% | 5.4% | 1.6% | 1.6% | 1.1% | 0.72% | 0.72% | 0.26% | 0.1% |
| Aug 2026 | 61.7% | 10.1% | 10.1% | 3.7% | 3.8% | 3.7% | 1.7% | 1.7% | 1.4% | 0.91% | 0.74% | 0.41% | 0.1% |
| Sep 2026 | 59.7% | 14.7% | 9.8% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.72% | 0.72% | 0.32% | 0.09% |
How has the Nalgene and Simple Modern comparison changed over the last 12 months?
3 findings
- Simple Modern was ahead of Nalgene in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nalgene’s share of searches among water bottle brands in the United States held steady at 1.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Simple Modern’s share of searches among water bottle brands in the United States moved from 2.9% to 2.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for United States water bottle brands in September 2026?
1 change
In September 2026, Simple Modern lost share of searches among water bottle brands in the United States, from 3.7% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nalgene’s and Simple Modern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nalgene
1 branded search term
- nalgene
Simple Modern
1 branded search term
- simple modern
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