Nextdoor vs OfferUp:Which is more popular in the United States?
In October 2026, Nextdoor had more branded searches than OfferUp among classified ad platforms in the United States. Nextdoor had about 1 million branded searches, while OfferUp had 673,000. Nextdoor made up 2.4% of all classified ad platform searches we track, and OfferUp accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about classified ad platforms, OfferUp appeared in four of the five answers and Nextdoor in three. OfferUp was mentioned before Nextdoor in every answer.
Who do people search for more?
Nextdoor, about 49% more searches than OfferUp
Who does AI mention more?
OfferUp, mentioned in 4 of 5 answers, Nextdoor in 3
Who does AI recommend more?
OfferUp, named ahead of Nextdoor in every answer
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Top classified ad platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OfferUp was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nextdoor was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OfferUp was listed before Nextdoor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Facebook Marketplace1st
Craigslist2nd- OfferUp3rd
eBay4th- Nextdoor5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Facebook Marketplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OfferUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craigslist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nextdoor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about classified ad platforms
5 answers
Asked ChatGPT
“Which classified ad platform should I use in the US?”
Asked ChatGPT
“What are the best classified ad platforms in the US?”
Asked ChatGPT
“What's the best classified ad platform in the US for second hand furniture nearby?”
Searched Google, AI Overview
“local classifieds”
Searched Google, AI Overview
“sell used stuff online”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Nextdoor or OfferUp more popular in search?
This chart shows how often people search Google for Nextdoor and OfferUp by name. Each line represents a brand's share of searches for all five classified ad platforms we track, month by month, from searches in United States.
Share of searches by month for Nextdoor, OfferUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Facebook Marketplace | Craigslist | Nextdoor | OfferUp |
|---|---|---|---|---|---|
| Nov 2025 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Dec 2025 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Jan 2026 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Feb 2026 | 57.4% | 21.1% | 17.3% | 2.3% | 1.9% |
| Mar 2026 | 59.6% | 21.8% | 14.7% | 2.4% | 1.6% |
| Apr 2026 | 59.8% | 21.8% | 14.7% | 2% | 1.6% |
| May 2026 | 59.8% | 21.8% | 14.7% | 2% | 1.6% |
| Jun 2026 | 55% | 24.5% | 16.5% | 2.2% | 1.8% |
| Jul 2026 | 55% | 24.5% | 16.5% | 2.2% | 1.8% |
| Aug 2026 | 56.7% | 25.3% | 13.9% | 2.3% | 1.9% |
| Sep 2026 | 56.9% | 25.3% | 14% | 2.3% | 1.5% |
| Oct 2026 | 59.5% | 21.8% | 14.6% | 2.4% | 1.6% |
How has branded search for Nextdoor and OfferUp changed in the United States over the last 12 months?
3 findings
- Nextdoor was ahead of OfferUp in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Nextdoor’s share of searches among classified ad platforms in the United States moved from 2% to 2.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending October 2026, OfferUp’s share of searches among classified ad platforms in the United States moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for United States classified ad platforms in October 2026?
1 change
Estimated monthly branded searches for OfferUp in the United States fell 18.2% over 12 measured months, from 823K to 673K in October 2026.
How are Nextdoor’s and OfferUp’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nextdoor’s and OfferUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among classified ad platforms
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