Brandwave

Craigslist vs Nextdoor:Which is more popular in the United States?

In October 2026, Craigslist had more branded searches than Nextdoor among classified ad platforms in the United States. Craigslist had about 6.1 million branded searches, while Nextdoor had 1 million. Craigslist made up 14.6% of all classified ad platform searches we track, and Nextdoor accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about classified ad platforms, Craigslist and Nextdoor each appeared in three of the five answers. Craigslist was mentioned before Nextdoor in every answer that named either.

Among classified ad platforms in the United States in October 2026

Who do people search for more?

Craigslist, about 6 searches for every 1 for Nextdoor

Craigslist 6.1M searchesNextdoor 1M searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Craigslist in 3 of 5Nextdoor in 3 of 5

Who does AI recommend more?

Craigslist, named ahead of Nextdoor in 3 of 3 answers

Craigslist first in 3Nextdoor never first

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Top classified ad platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Craigslist and Nextdoor were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Craigslist was listed before Nextdoor in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Facebook Marketplace1st
  2. Craigslist2nd
  3. OfferUp3rd
  4. eBay4th
  5. Nextdoor5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Facebook Marketplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OfferUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigslist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nextdoor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about classified ad platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Craigslist or Nextdoor more popular in search?

This chart shows how often people search Google for Craigslist and Nextdoor by name. Each line represents a brand's share of searches for all five classified ad platforms we track, month by month, from searches in United States.

Craigslist and Nextdoor among classified ad platforms in the United States, by month

Share of searches by month for Craigslist, Nextdoor. The figures are in the table below the chart.

View monthly share of searches table
MontheBayFacebook MarketplaceCraigslistNextdoorOfferUp
Nov 202562.2%18.7%15.3%2%1.7%
Dec 202562.2%18.7%15.3%2%1.7%
Jan 202662.2%18.7%15.3%2%1.7%
Feb 202657.4%21.1%17.3%2.3%1.9%
Mar 202659.6%21.8%14.7%2.4%1.6%
Apr 202659.8%21.8%14.7%2%1.6%
May 202659.8%21.8%14.7%2%1.6%
Jun 202655%24.5%16.5%2.2%1.8%
Jul 202655%24.5%16.5%2.2%1.8%
Aug 202656.7%25.3%13.9%2.3%1.9%
Sep 202656.9%25.3%14%2.3%1.5%
Oct 202659.5%21.8%14.6%2.4%1.6%

How has branded search for Craigslist and Nextdoor changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States classified ad platforms in October 2026?

1 change
  1. In October 2026, Craigslist gained share of searches among classified ad platforms in the United States, from 14% to 14.6%.

How are Craigslist’s and Nextdoor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craigslist’s and Nextdoor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craigslist

1 branded search term

  • craigslist

Nextdoor

1 branded search term

  • nextdoor

How the Brand Demand Index is measured

Other head-to-heads among classified ad platforms

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