eBay vs Facebook Marketplace:Which is more popular in the United States?
In October 2026, eBay had more branded searches than Facebook Marketplace among classified ad platforms in the United States. eBay had about 24.9 million branded searches, while Facebook Marketplace had 9.1 million. eBay made up 59.5% of all classified ad platform searches we track, and Facebook Marketplace accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about classified ad platforms, Facebook Marketplace appeared in four of the five answers and eBay in three. Facebook Marketplace was mentioned before eBay in three out of four answers.
Who do people search for more?
eBay, about 3 searches for every 1 for Facebook Marketplace
Who does AI mention more?
Facebook Marketplace, mentioned in 4 of 5 answers, eBay in 3
Who does AI recommend more?
Facebook Marketplace, named ahead of eBay in 3 of 4 answers
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Top classified ad platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Facebook Marketplace was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. eBay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Facebook Marketplace was listed before eBay in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Facebook Marketplace1st
Craigslist2nd
OfferUp3rd- eBay4th
Nextdoor5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Facebook Marketplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OfferUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Craigslist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nextdoor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about classified ad platforms
5 answers
Asked ChatGPT
“Which classified ad platform should I use in the US?”
Asked ChatGPT
“What are the best classified ad platforms in the US?”
Asked ChatGPT
“What's the best classified ad platform in the US for second hand furniture nearby?”
Searched Google, AI Overview
“local classifieds”
Searched Google, AI Overview
“sell used stuff online”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is eBay or Facebook Marketplace more popular in search?
This chart shows how often people search Google for eBay and Facebook Marketplace by name. Each line represents a brand's share of searches for all five classified ad platforms we track, month by month, from searches in United States.
Share of searches by month for eBay, Facebook Marketplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | eBay | Facebook Marketplace | Craigslist | Nextdoor | OfferUp |
|---|---|---|---|---|---|
| Nov 2025 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Dec 2025 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Jan 2026 | 62.2% | 18.7% | 15.3% | 2% | 1.7% |
| Feb 2026 | 57.4% | 21.1% | 17.3% | 2.3% | 1.9% |
| Mar 2026 | 59.6% | 21.8% | 14.7% | 2.4% | 1.6% |
| Apr 2026 | 59.8% | 21.8% | 14.7% | 2% | 1.6% |
| May 2026 | 59.8% | 21.8% | 14.7% | 2% | 1.6% |
| Jun 2026 | 55% | 24.5% | 16.5% | 2.2% | 1.8% |
| Jul 2026 | 55% | 24.5% | 16.5% | 2.2% | 1.8% |
| Aug 2026 | 56.7% | 25.3% | 13.9% | 2.3% | 1.9% |
| Sep 2026 | 56.9% | 25.3% | 14% | 2.3% | 1.5% |
| Oct 2026 | 59.5% | 21.8% | 14.6% | 2.4% | 1.6% |
How has branded search for eBay and Facebook Marketplace changed in the United States over the last 12 months?
3 findings
- eBay was ahead of Facebook Marketplace in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States moved from 62.2% to 59.5%, and its estimated monthly branded searches moved from 30.4M to 24.9M.
- Across the 12 months ending October 2026, Facebook Marketplace’s share of searches among classified ad platforms in the United States moved from 18.7% to 21.8%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for United States classified ad platforms in October 2026?
2 changes
In October 2026, eBay gained share of searches among classified ad platforms in the United States, from 56.9% to 59.5%.
In October 2026, Facebook Marketplace lost share of searches among classified ad platforms in the United States, from 25.3% to 21.8%.
How are eBay’s and Facebook Marketplace’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using eBay’s and Facebook Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eBay
1 branded search term
- ebay
Facebook Marketplace
1 branded search term
- facebook marketplace
Other head-to-heads among classified ad platforms
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