Brandwave

How popular iseBay?

In October 2026, people searched for eBay by name about 24.9 million times in the United States, an 18.1% decrease from the previous year. These searches made up 59.5% of all United States classified ad platform searches, placing eBay first out of five platforms. When we asked both ChatGPT and Google AI Overviews about classified ad platforms, eBay appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

eBay is the most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. eBayShare of searches 59.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Facebook MarketplaceShare of searches 21.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CraigslistShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. NextdoorShare of searches 2.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. OfferUpShare of searches 1.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top classified ad platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, eBay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. eBay is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Facebook Marketplace1st
  2. Craigslist2nd
  3. OfferUp3rd
  4. eBay4th
  5. Nextdoor5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Facebook Marketplace4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OfferUp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eBay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Craigslist3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nextdoor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about classified ad platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

How often do people search for eBay compared with other United States classified ad platforms?

eBay against classified ad platforms in the United States, by month

Share of searches by month for eBay, Facebook Marketplace, Craigslist, Nextdoor. The figures are in the table below the chart.

View monthly share of searches table
MontheBayFacebook MarketplaceCraigslistNextdoorOfferUp
Nov 202562.2%18.7%15.3%2%1.7%
Dec 202562.2%18.7%15.3%2%1.7%
Jan 202662.2%18.7%15.3%2%1.7%
Feb 202657.4%21.1%17.3%2.3%1.9%
Mar 202659.6%21.8%14.7%2.4%1.6%
Apr 202659.8%21.8%14.7%2%1.6%
May 202659.8%21.8%14.7%2%1.6%
Jun 202655%24.5%16.5%2.2%1.8%
Jul 202655%24.5%16.5%2.2%1.8%
Aug 202656.7%25.3%13.9%2.3%1.9%
Sep 202656.9%25.3%14%2.3%1.5%
Oct 202659.5%21.8%14.6%2.4%1.6%

  1. 1.eBay

    59.5%

    Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Facebook Marketplace

    21.8%

    Held 2nd. 9.1M estimated branded searches, -17.7% vs prior month. Share -3.5 points.

  3. 3.Craigslist

    14.6%

    Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Nextdoor

    2.4%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.OfferUp

    1.6%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between eBay and its closest rivals

Every comparison with eBay

4 comparisons

How has branded search demand for eBay changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for eBay in the United States fell from 30.4M to 24.9M.
  • Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States decreased from 62.2% to 59.5%.
  • Across the 12 months ending October 2026, eBay’s share of searches among classified ad platforms in the United States peaked at 62.2% in November 2025 and was lowest at 55% in June 2026.

How did search popularity change for United States classified ad platforms in October 2026?

4 changes

  1. In October 2026, eBay gained share of searches among classified ad platforms in the United States, from 56.9% to 59.5%.

  2. In October 2026, Craigslist gained share of searches among classified ad platforms in the United States, from 14% to 14.6%.

  3. In October 2026, Facebook Marketplace lost share of searches among classified ad platforms in the United States, from 25.3% to 21.8%.

  4. Estimated monthly branded searches for OfferUp in the United States fell 18.2% over 12 measured months, from 823K to 673K in October 2026.

How are eBay’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using eBay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ebay

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How the Brand Demand Index is measured

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