Naked Wines vs SommSelect:Which is more popular?
In September 2026, Naked Wines had more branded searches than SommSelect among wine clubs in the United States. Naked Wines had about 9,900 branded searches, while SommSelect had 720. Naked Wines made up 32.7% of all wine club searches we track, and SommSelect accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about wine clubs, Naked Wines and SommSelect each appeared in three of the five answers. SommSelect was mentioned before Naked Wines in three out of five answers.
Who do people search for more?
Naked Wines, about 14 searches for every 1 for SommSelect
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
SommSelect, named ahead of Naked Wines in 3 of 5 answers
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Naked Wines and SommSelect were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SommSelect was listed before Naked Wines in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine clubs
5 answers
Asked ChatGPT
“Which wine club should I join in the US?”
Asked ChatGPT
“What are the best wine clubs in the US?”
Asked ChatGPT
“What's the best wine club in the US for trying new wines?”
Searched Google, AI Overview
“wine club”
Searched Google, AI Overview
“wine subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Naked Wines or SommSelect more popular in search?
This chart shows how often people search Google for Naked Wines and SommSelect by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.
Share of searches by month for Naked Wines, SommSelect. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naked Wines | Splash Wines | Laithwaites | Wine Access | Wine Insiders | Firstleaf | SommSelect | Vinebox | The California Wine Club | Plonk Wine Club | Gold Medal Wine Club |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 12.9% | 5.7% | 8.6% | 10.5% | 6.9% | 2.1% | 5.7% | 2.1% | 1.1% | 0.93% |
| Nov 2025 | 46.3% | 13.9% | 6.2% | 7.5% | 9.2% | 6.2% | 1.7% | 6.2% | 1.5% | 0.8% | 0.55% |
| Dec 2025 | 42.2% | 12.6% | 5.6% | 8.4% | 10.3% | 6.8% | 2.5% | 6.8% | 3% | 0.9% | 0.92% |
| Jan 2026 | 39.3% | 14.4% | 5.1% | 11.7% | 11.7% | 9.6% | 2.3% | 2.3% | 1.9% | 1% | 0.69% |
| Feb 2026 | 39.1% | 17.4% | 6.1% | 11.6% | 9.4% | 7.7% | 2.8% | 1.9% | 2.3% | 0.9% | 0.68% |
| Mar 2026 | 43.9% | 16% | 5.6% | 10.7% | 8.6% | 7.1% | 2.6% | 1.7% | 2.1% | 1% | 0.62% |
| Apr 2026 | 38.4% | 17.1% | 6% | 9.2% | 14% | 7.6% | 2.3% | 1.9% | 1.9% | 1.1% | 0.44% |
| May 2026 | 33.2% | 18.1% | 5.2% | 12.1% | 18.1% | 6.6% | 2% | 2% | 1.6% | 0.88% | 0.38% |
| Jun 2026 | 39.1% | 21.3% | 5.2% | 9.4% | 11.6% | 6.1% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jul 2026 | 39.3% | 21.4% | 5.2% | 9.4% | 11.7% | 6.2% | 2.3% | 1.3% | 1.9% | 0.91% | 0.36% |
| Aug 2026 | 38.5% | 21% | 6.1% | 9.2% | 11.5% | 6.1% | 2.3% | 1.9% | 1.9% | 1.1% | 0.45% |
| Sep 2026 | 32.7% | 21.8% | 11.9% | 9.6% | 9.6% | 6.3% | 2.4% | 2.4% | 1.9% | 1% | 0.46% |
How has the Naked Wines and SommSelect comparison changed over the last 12 months?
3 findings
- Naked Wines was ahead of SommSelect in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States moved from 43.3% to 32.7%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, SommSelect’s share of searches among wine clubs in the United States moved from 2.1% to 2.4%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for United States wine clubs in September 2026?
2 changes
In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%.
Estimated monthly branded searches for SommSelect in the United States fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Naked Wines’ and SommSelect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Wines
1 branded search term
- naked wines
SommSelect
1 branded search term
- sommselect
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