Brandwave

How popular isLaithwaites in search?

In September 2026, people searched for Laithwaites by name about 3,600 times in the United States, a 50% increase from the previous year. These searches made up 11.9% of all United States wine club searches, placing Laithwaites third out of 11 clubs.

Share of searches, September 2026
  1. Naked Wines32.7%
  2. Splash Wines21.8%
  3. Laithwaites11.9%
  4. Wine Access9.6%
  5. Wine Insiders9.6%
  6. Firstleaf6.3%
  7. SommSelect2.4%
  8. Vinebox2.4%
  9. The California Wine Club1.9%
  10. Plonk Wine Club1%
  11. +1 more
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Which wine clubs compete with Laithwaites?

Laithwaites against wine clubs in the United States, by month

Share of searches by month for Naked Wines, Splash Wines, Laithwaites, Wine Access, Wine Insiders, Firstleaf, SommSelect, Vinebox. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

  1. 1.Naked Wines

    32.7%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -5.9 points.

  2. 2.Splash Wines

    21.8%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Laithwaites

    11.9%

    Moved from 6th to 3rd. 3.6K estimated branded searches, +89.5% vs prior month. Share +5.8 points.

  4. 4.Wine Access

    9.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Wine Insiders

    9.6%

    Moved from 3rd to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.9 points.

  6. 6.Firstleaf

    6.3%

    Moved from 5th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.SommSelect

    2.4%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Vinebox

    2.4%

    Moved from 9th to 8th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.

  9. 9.The California Wine Club

    1.9%

    Moved from 8th to 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Plonk Wine Club

    1%

    Held 10th. 310 estimated branded searches, -11.4% vs prior month. Share -0.1 points.

  11. 11.Gold Medal Wine Club

    0.46%

    Held 11th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Laithwaites and its closest rivals

Every comparison with Laithwaites

10 comparisons

How has branded search demand for Laithwaites changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Laithwaites in the United States rose from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States increased from 5.7% to 11.9%.
  • Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States peaked at 11.9% in September 2026 and was lowest at 5.1% in January 2026.
  • Across the 12 months ending September 2026, Laithwaites rose from 6th to 3rd among wine clubs in the United States.

How did search popularity change for United States wine clubs in September 2026?

6 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  3. In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%.

  4. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

  5. In September 2026, Vinebox rose from 9th to 8th among wine clubs in the United States.

  6. In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States.

How are Laithwaites’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Laithwaites’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • laithwaites

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How the Brand Demand Index is measured

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