Firstleaf vs Laithwaites:Which is more popular?
In September 2026, Laithwaites had more branded searches than Firstleaf among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Firstleaf had 1,900. Laithwaites made up 11.9% of all wine club searches we track, and Firstleaf accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about wine clubs, Firstleaf appeared in all five answers and Laithwaites in none.
Who do people search for more?
Laithwaites, about 89% more searches than Firstleaf
Who does AI mention more?
Firstleaf, mentioned in every answer we collected
Who does AI recommend more?
Firstleaf, the only one of the two named
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Firstleaf appeared in all five answers. Laithwaites did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine clubs
5 answers
Asked ChatGPT
“Which wine club should I join in the US?”
Asked ChatGPT
“What are the best wine clubs in the US?”
Asked ChatGPT
“What's the best wine club in the US for trying new wines?”
Searched Google, AI Overview
“wine club”
Searched Google, AI Overview
“wine subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Firstleaf or Laithwaites more popular in search?
This chart shows how often people search Google for Firstleaf and Laithwaites by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.
Share of searches by month for Laithwaites, Firstleaf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naked Wines | Splash Wines | Laithwaites | Wine Access | Wine Insiders | Firstleaf | SommSelect | Vinebox | The California Wine Club | Plonk Wine Club | Gold Medal Wine Club |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 12.9% | 5.7% | 8.6% | 10.5% | 6.9% | 2.1% | 5.7% | 2.1% | 1.1% | 0.93% |
| Nov 2025 | 46.3% | 13.9% | 6.2% | 7.5% | 9.2% | 6.2% | 1.7% | 6.2% | 1.5% | 0.8% | 0.55% |
| Dec 2025 | 42.2% | 12.6% | 5.6% | 8.4% | 10.3% | 6.8% | 2.5% | 6.8% | 3% | 0.9% | 0.92% |
| Jan 2026 | 39.3% | 14.4% | 5.1% | 11.7% | 11.7% | 9.6% | 2.3% | 2.3% | 1.9% | 1% | 0.69% |
| Feb 2026 | 39.1% | 17.4% | 6.1% | 11.6% | 9.4% | 7.7% | 2.8% | 1.9% | 2.3% | 0.9% | 0.68% |
| Mar 2026 | 43.9% | 16% | 5.6% | 10.7% | 8.6% | 7.1% | 2.6% | 1.7% | 2.1% | 1% | 0.62% |
| Apr 2026 | 38.4% | 17.1% | 6% | 9.2% | 14% | 7.6% | 2.3% | 1.9% | 1.9% | 1.1% | 0.44% |
| May 2026 | 33.2% | 18.1% | 5.2% | 12.1% | 18.1% | 6.6% | 2% | 2% | 1.6% | 0.88% | 0.38% |
| Jun 2026 | 39.1% | 21.3% | 5.2% | 9.4% | 11.6% | 6.1% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jul 2026 | 39.3% | 21.4% | 5.2% | 9.4% | 11.7% | 6.2% | 2.3% | 1.3% | 1.9% | 0.91% | 0.36% |
| Aug 2026 | 38.5% | 21% | 6.1% | 9.2% | 11.5% | 6.1% | 2.3% | 1.9% | 1.9% | 1.1% | 0.45% |
| Sep 2026 | 32.7% | 21.8% | 11.9% | 9.6% | 9.6% | 6.3% | 2.4% | 2.4% | 1.9% | 1% | 0.46% |
How has the Firstleaf and Laithwaites comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Laithwaites took it in September 2026.
- Across the 12 months ending September 2026, Firstleaf’s share of searches among wine clubs in the United States moved from 6.9% to 6.3%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
How did search popularity change for United States wine clubs in September 2026?
2 changes
In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.
Estimated monthly branded searches for Firstleaf in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Firstleaf’s and Laithwaites’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Firstleaf
1 branded search term
- firstleaf
Laithwaites
1 branded search term
- laithwaites
Other head-to-heads among wine clubs
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