Brandwave

Splash Wines vs Wine Access:Which is searched more in the United States?

In September 2026, Splash Wines had more branded searches than Wine Access among wine clubs in the United States. Splash Wines had about 6,600 branded searches, while Wine Access had 2,900. Splash Wines made up 21.8% of all wine club searches we track, and Wine Access accounted for 9.6%.

Share of searches among wine clubs in the United States in September 2026Is Splash Wines or Wine Access more popular in search?
Splash Wines21.8%6.6K searches
vs
Wine Access9.6%2.9K searches

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Is Splash Wines or Wine Access more popular in search?

Compare the wine clubs and subscriptions that deliver bottles to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Splash Wines and Wine Access among wine clubs in the United States, by month

Share of searches by month for Splash Wines, Wine Access. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Splash Wines and Wine Access comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

3 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  3. Estimated monthly branded searches for Wine Access in the United States fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Splash Wines’ and Wine Access’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Splash Wines

1 branded search term

  • splash wines

Wine Access

1 branded search term

  • wine access

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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