Brandwave

Naked Wines vs Splash Wines:Which is more popular?

In September 2026, Naked Wines had more branded searches than Splash Wines among wine clubs in the United States. Naked Wines had about 9,900 branded searches, while Splash Wines had 6,600. Naked Wines made up 32.7% of all wine club searches we track, and Splash Wines accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about wine clubs, Naked Wines appeared in three of the five answers and Splash Wines in one. Naked Wines was mentioned before Splash Wines in three out of four answers that named either.

Among wine clubs in the United States in September 2026

Who do people search for more?

Naked Wines, about 50% more searches than Splash Wines

Naked Wines 9.9K searchesSplash Wines 6.6K searches

Who does AI mention more?

Naked Wines, mentioned in 3 of 5 answers, Splash Wines in 1

Naked Wines in 3 of 5Splash Wines in 1 of 5

Who does AI recommend more?

Naked Wines, named ahead of Splash Wines in 3 of 4 answers

Naked Wines first in 3Splash Wines first in 1

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naked Wines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Splash Wines was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Naked Wines was listed before Splash Wines in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Naked Wines or Splash Wines more popular in search?

This chart shows how often people search Google for Naked Wines and Splash Wines by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Naked Wines and Splash Wines among wine clubs in the United States, by month

Share of searches by month for Naked Wines, Splash Wines. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Naked Wines and Splash Wines comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  2. In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naked Wines’ and Splash Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naked Wines

1 branded search term

  • naked wines

Splash Wines

1 branded search term

  • splash wines

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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