Brandwave

How popular isNaked Wines?

In September 2026, people searched for Naked Wines by name about 9,900 times in the United States, a 45.3% decrease from the previous year. These searches made up 32.7% of all United States wine club searches, placing Naked Wines first out of 11 clubs. When we asked both ChatGPT and Google AI Overviews about wine clubs, Naked Wines appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Naked Wines is the most searched of 11 competitors and the fourth most recommended in AI answers.

  1. Naked WinesShare of searches 32.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Splash WinesShare of searches 21.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  3. LaithwaitesShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Wine AccessShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. Wine InsidersShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+6 more

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naked Wines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Naked Wines is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which wine clubs compete with Naked Wines?

Naked Wines against wine clubs in the United States, by month

Share of searches by month for Naked Wines, Splash Wines, Laithwaites, Wine Access, Wine Insiders, Firstleaf, SommSelect, Vinebox. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

  1. 1.Naked Wines

    32.7%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -5.9 points.

  2. 2.Splash Wines

    21.8%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Laithwaites

    11.9%

    Moved from 6th to 3rd. 3.6K estimated branded searches, +89.5% vs prior month. Share +5.8 points.

  4. 4.Wine Access

    9.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Wine Insiders

    9.6%

    Moved from 3rd to 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share -1.9 points.

  6. 6.Firstleaf

    6.3%

    Moved from 5th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.SommSelect

    2.4%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Vinebox

    2.4%

    Moved from 9th to 8th. 720 estimated branded searches, +22% vs prior month. Share +0.5 points.

  9. 9.The California Wine Club

    1.9%

    Moved from 8th to 9th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.Plonk Wine Club

    1%

    Held 10th. 310 estimated branded searches, -11.4% vs prior month. Share -0.1 points.

  11. 11.Gold Medal Wine Club

    0.46%

    Held 11th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Naked Wines and its closest rivals

Every comparison with Naked Wines

10 comparisons

How has branded search demand for Naked Wines changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Naked Wines in the United States fell from 18.1K to 9.9K.
  • Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States decreased from 43.3% to 32.7%.
  • Across the 12 months ending September 2026, Naked Wines’ share of searches among wine clubs in the United States peaked at 46.3% in November 2025 and was lowest at 32.7% in September 2026.

How did search popularity change for United States wine clubs in September 2026?

6 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

  3. In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%.

  4. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

  5. In September 2026, Vinebox rose from 9th to 8th among wine clubs in the United States.

  6. In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States.

How are Naked Wines’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Naked Wines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • naked wines

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How the Brand Demand Index is measured

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