Brandwave

Gold Medal Wine Club vs Naked Wines:Which is more popular?

In September 2026, Naked Wines had more branded searches than Gold Medal Wine Club among wine clubs in the United States. Naked Wines had about 9,900 branded searches, while Gold Medal Wine Club had 140. Naked Wines made up 32.7% of all wine club searches we track, and Gold Medal Wine Club accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about wine clubs, Naked Wines appeared in three of the five answers and Gold Medal Wine Club in none.

Among wine clubs in the United States in September 2026

Who do people search for more?

Naked Wines, about 71 searches for every 1 for Gold Medal Wine Club

Naked Wines 9.9K searchesGold Medal Wine Club 140 searches

Who does AI mention more?

Naked Wines, mentioned in 3 of 5 answers, Gold Medal Wine Club in 0

Naked Wines in 3 of 5Gold Medal Wine Club in 0 of 5

Who does AI recommend more?

Naked Wines, the only one of the two named

Naked Wines first in 3Gold Medal Wine Club never named

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naked Wines was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gold Medal Wine Club did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. +1 more
  11. Gold Medal Wine Club–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gold Medal Wine Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Gold Medal Wine Club or Naked Wines more popular in search?

This chart shows how often people search Google for Gold Medal Wine Club and Naked Wines by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Gold Medal Wine Club and Naked Wines among wine clubs in the United States, by month

Share of searches by month for Naked Wines, Gold Medal Wine Club. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Gold Medal Wine Club and Naked Wines comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Naked Wines lost share of searches among wine clubs in the United States, from 38.5% to 32.7%.

  2. Estimated monthly branded searches for Gold Medal Wine Club in the United States fell 64.1% over 12 measured months, from 390 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gold Medal Wine Club’s and Naked Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gold Medal Wine Club

1 branded search term

  • gold medal wine club

Naked Wines

1 branded search term

  • naked wines

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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