Brandwave

Laithwaites vs Splash Wines:Which is searched more in the United States?

In September 2026, Splash Wines had more branded searches than Laithwaites among wine clubs in the United States. Splash Wines had about 6,600 branded searches, while Laithwaites had 3,600. Splash Wines made up 21.8% of all wine club searches we track, and Laithwaites accounted for 11.9%.

Share of searches among wine clubs in the United States in September 2026Is Laithwaites or Splash Wines more popular in search?
Laithwaites11.9%3.6K searches
vs
Splash Wines21.8%6.6K searches

Follow Laithwaites vs Splash Wines and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Laithwaites or Splash Wines more popular in search?

Compare the wine clubs and subscriptions that deliver bottles to your door. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Laithwaites and Splash Wines among wine clubs in the United States, by month

Share of searches by month for Splash Wines, Laithwaites. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Laithwaites and Splash Wines comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Laithwaites’ and Splash Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Laithwaites

1 branded search term

  • laithwaites

Splash Wines

1 branded search term

  • splash wines

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free