Laithwaites vs Splash Wines:Which is more popular?
In September 2026, Splash Wines had more branded searches than Laithwaites among wine clubs in the United States. Splash Wines had about 6,600 branded searches, while Laithwaites had 3,600. Splash Wines made up 21.8% of all wine club searches we track, and Laithwaites accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about wine clubs, Splash Wines appeared in one of the five answers and Laithwaites in none.
Who do people search for more?
Splash Wines, about 83% more searches than Laithwaites
Who does AI mention more?
Splash Wines, mentioned in 1 of 5 answers, Laithwaites in 0
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Top wine clubs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Splash Wines was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Laithwaites did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wine clubs
5 answers
Asked ChatGPT
“Which wine club should I join in the US?”
Asked ChatGPT
“What are the best wine clubs in the US?”
Asked ChatGPT
“What's the best wine club in the US for trying new wines?”
Searched Google, AI Overview
“wine club”
Searched Google, AI Overview
“wine subscription”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Laithwaites or Splash Wines more popular in search?
This chart shows how often people search Google for Laithwaites and Splash Wines by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.
Share of searches by month for Splash Wines, Laithwaites. The figures are in the table below the chart.
View monthly share of searches table
| Month | Naked Wines | Splash Wines | Laithwaites | Wine Access | Wine Insiders | Firstleaf | SommSelect | Vinebox | The California Wine Club | Plonk Wine Club | Gold Medal Wine Club |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.3% | 12.9% | 5.7% | 8.6% | 10.5% | 6.9% | 2.1% | 5.7% | 2.1% | 1.1% | 0.93% |
| Nov 2025 | 46.3% | 13.9% | 6.2% | 7.5% | 9.2% | 6.2% | 1.7% | 6.2% | 1.5% | 0.8% | 0.55% |
| Dec 2025 | 42.2% | 12.6% | 5.6% | 8.4% | 10.3% | 6.8% | 2.5% | 6.8% | 3% | 0.9% | 0.92% |
| Jan 2026 | 39.3% | 14.4% | 5.1% | 11.7% | 11.7% | 9.6% | 2.3% | 2.3% | 1.9% | 1% | 0.69% |
| Feb 2026 | 39.1% | 17.4% | 6.1% | 11.6% | 9.4% | 7.7% | 2.8% | 1.9% | 2.3% | 0.9% | 0.68% |
| Mar 2026 | 43.9% | 16% | 5.6% | 10.7% | 8.6% | 7.1% | 2.6% | 1.7% | 2.1% | 1% | 0.62% |
| Apr 2026 | 38.4% | 17.1% | 6% | 9.2% | 14% | 7.6% | 2.3% | 1.9% | 1.9% | 1.1% | 0.44% |
| May 2026 | 33.2% | 18.1% | 5.2% | 12.1% | 18.1% | 6.6% | 2% | 2% | 1.6% | 0.88% | 0.38% |
| Jun 2026 | 39.1% | 21.3% | 5.2% | 9.4% | 11.6% | 6.1% | 2.3% | 1.6% | 1.9% | 1% | 0.45% |
| Jul 2026 | 39.3% | 21.4% | 5.2% | 9.4% | 11.7% | 6.2% | 2.3% | 1.3% | 1.9% | 0.91% | 0.36% |
| Aug 2026 | 38.5% | 21% | 6.1% | 9.2% | 11.5% | 6.1% | 2.3% | 1.9% | 1.9% | 1.1% | 0.45% |
| Sep 2026 | 32.7% | 21.8% | 11.9% | 9.6% | 9.6% | 6.3% | 2.4% | 2.4% | 1.9% | 1% | 0.46% |
How has the Laithwaites and Splash Wines comparison changed over the last 12 months?
3 findings
- Splash Wines was ahead of Laithwaites in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 12 months ending September 2026, Splash Wines’ share of searches among wine clubs in the United States moved from 12.9% to 21.8%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for United States wine clubs in September 2026?
2 changes
In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.
In September 2026, Splash Wines gained share of searches among wine clubs in the United States, from 21% to 21.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Laithwaites’ and Splash Wines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Laithwaites
1 branded search term
- laithwaites
Splash Wines
1 branded search term
- splash wines
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