Brandwave

The California Wine Club vs Laithwaites:Which is more popular?

In September 2026, Laithwaites had more branded searches than The California Wine Club among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while The California Wine Club had 590. Laithwaites made up 11.9% of all wine club searches we track, and The California Wine Club accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about wine clubs, The California Wine Club appeared in two of the five answers and Laithwaites in none.

Among wine clubs in the United States in September 2026

Who do people search for more?

Laithwaites, about 6 searches for every 1 for The California Wine Club

Laithwaites 3.6K searchesThe California Wine Club 590 searches

Who does AI mention more?

The California Wine Club, mentioned in 2 of 5 answers, Laithwaites in 0

The California Wine Club in 2 of 5Laithwaites in 0 of 5

Who does AI recommend more?

The California Wine Club, the only one of the two named

The California Wine Club first in 2Laithwaites never named

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The California Wine Club was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Laithwaites did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is The California Wine Club or Laithwaites more popular in search?

This chart shows how often people search Google for The California Wine Club and Laithwaites by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

The California Wine Club and Laithwaites among wine clubs in the United States, by month

Share of searches by month for Laithwaites, The California Wine Club. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the The California Wine Club and Laithwaites comparison changed over the last 12 months?

3 findings

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, The California Wine Club fell from 8th to 9th among wine clubs in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The California Wine Club’s and Laithwaites’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The California Wine Club

1 branded search term

  • california wine club

Laithwaites

1 branded search term

  • laithwaites

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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