Brandwave

Laithwaites vs Wine Insiders:Which is more popular?

In September 2026, Laithwaites had more branded searches than Wine Insiders among wine clubs in the United States. Laithwaites had about 3,600 branded searches, while Wine Insiders had 2,900. Laithwaites made up 11.9% of all wine club searches we track, and Wine Insiders accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about wine clubs, Wine Insiders appeared in one of the five answers and Laithwaites in none.

Among wine clubs in the United States in September 2026

Who do people search for more?

Laithwaites, about 24% more searches than Wine Insiders

Laithwaites 3.6K searchesWine Insiders 2.9K searches

Who does AI mention more?

Wine Insiders, mentioned in 1 of 5 answers, Laithwaites in 0

Wine Insiders in 1 of 5Laithwaites in 0 of 5

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Top wine clubs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wine Insiders was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Laithwaites did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Firstleaf1st
  2. SommSelect2nd
  3. Wine Access3rd
  4. Naked Wines4th
  5. Plonk Wine Club5th
  6. The California Wine Club6th
  7. Wine Insiders7th
  8. Splash Wines8th
  9. Vinebox8th
  10. Laithwaites–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Firstleaf5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wine Access4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plonk Wine Club4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SommSelect3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The California Wine Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Splash Wines1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wine Insiders1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vinebox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Laithwaites0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about wine clubs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Laithwaites or Wine Insiders more popular in search?

This chart shows how often people search Google for Laithwaites and Wine Insiders by name. Each line represents a brand's share of searches for all 11 wine clubs we track, month by month, from searches in United States.

Laithwaites and Wine Insiders among wine clubs in the United States, by month

Share of searches by month for Laithwaites, Wine Insiders. The figures are in the table below the chart.

View monthly share of searches table
MonthNaked WinesSplash WinesLaithwaitesWine AccessWine InsidersFirstleafSommSelectVineboxThe California Wine ClubPlonk Wine ClubGold Medal Wine Club
Oct 202543.3%12.9%5.7%8.6%10.5%6.9%2.1%5.7%2.1%1.1%0.93%
Nov 202546.3%13.9%6.2%7.5%9.2%6.2%1.7%6.2%1.5%0.8%0.55%
Dec 202542.2%12.6%5.6%8.4%10.3%6.8%2.5%6.8%3%0.9%0.92%
Jan 202639.3%14.4%5.1%11.7%11.7%9.6%2.3%2.3%1.9%1%0.69%
Feb 202639.1%17.4%6.1%11.6%9.4%7.7%2.8%1.9%2.3%0.9%0.68%
Mar 202643.9%16%5.6%10.7%8.6%7.1%2.6%1.7%2.1%1%0.62%
Apr 202638.4%17.1%6%9.2%14%7.6%2.3%1.9%1.9%1.1%0.44%
May 202633.2%18.1%5.2%12.1%18.1%6.6%2%2%1.6%0.88%0.38%
Jun 202639.1%21.3%5.2%9.4%11.6%6.1%2.3%1.6%1.9%1%0.45%
Jul 202639.3%21.4%5.2%9.4%11.7%6.2%2.3%1.3%1.9%0.91%0.36%
Aug 202638.5%21%6.1%9.2%11.5%6.1%2.3%1.9%1.9%1.1%0.45%
Sep 202632.7%21.8%11.9%9.6%9.6%6.3%2.4%2.4%1.9%1%0.46%

How has the Laithwaites and Wine Insiders comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Laithwaites took it in September 2026.
  • Across the 12 months ending September 2026, Laithwaites’ share of searches among wine clubs in the United States moved from 5.7% to 11.9%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
  • Across the 12 months ending September 2026, Wine Insiders’ share of searches among wine clubs in the United States moved from 10.5% to 9.6%, and its estimated monthly branded searches moved from 4.4K to 2.9K.

How did search popularity change for United States wine clubs in September 2026?

2 changes

  1. In September 2026, Laithwaites overtook Wine Insiders and 2 others to rank 3rd among wine clubs in the United States, with 11.9% of the searches.

  2. In September 2026, Wine Insiders lost share of searches among wine clubs in the United States, from 11.5% to 9.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Laithwaites’ and Wine Insiders’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Laithwaites

1 branded search term

  • laithwaites

Wine Insiders

1 branded search term

  • wine insiders

How the Brand Demand Index is measured

Other head-to-heads among wine clubs

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