Brandwave

Liberty Mutual vs Progressive:Which is more popular?

In September 2026, Progressive had more branded searches than Liberty Mutual among car insurance brands in the United States. Progressive had about 1.1 million branded searches, while Liberty Mutual had 49,500. Progressive made up 24.3% of all car insurance brand searches we track, and Liberty Mutual accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Progressive appeared in all five answers and Liberty Mutual in none.

Among car insurance brands in the United States in September 2026

Who do people search for more?

Progressive, about 21 searches for every 1 for Liberty Mutual

Progressive 1.1M searchesLiberty Mutual 49.5K searches

Who does AI mention more?

Progressive, mentioned in every answer we collected

Progressive in 5 of 5Liberty Mutual in 0 of 5

Who does AI recommend more?

Progressive, the only one of the two named

Progressive first in 5Liberty Mutual never named

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Progressive appeared in all five answers. Liberty Mutual did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. Liberty Mutual–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Liberty Mutual or Progressive more popular in search?

This chart shows how often people search Google for Liberty Mutual and Progressive by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.

Liberty Mutual and Progressive among car insurance brands in the United States, by month

Share of searches by month for Progressive, Liberty Mutual. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

How has the Liberty Mutual and Progressive comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car insurance brands in September 2026?

2 changes

  1. In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.

  2. Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Liberty Mutual’s and Progressive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liberty Mutual

1 branded search term

  • liberty mutual car insurance

Progressive

2 branded search terms

  • progressive car insurance
  • progressive insurance

How the Brand Demand Index is measured

Other head-to-heads among car insurance brands

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