Health Valley vs Progresso:Which is more popular?
In September 2026, Progresso had more branded searches than Health Valley among soup brands in the United States. Progresso had about 33,700 branded searches, while Health Valley had 930. Progresso made up 11.2% of all soup brand searches we track, and Health Valley accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about soup brands, Progresso appeared in all five answers and Health Valley in two. Progresso was mentioned before Health Valley in every answer.
Who do people search for more?
Progresso, about 36 searches for every 1 for Health Valley
Who does AI mention more?
Progresso, mentioned in every answer we collected
Who does AI recommend more?
Progresso, named ahead of Health Valley in every answer
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Top soup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Progresso appeared in all five answers. Health Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Progresso was listed before Health Valley in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Campbell's1st- Progresso2nd
Amy's3rd
Pacific Foods3rd
Rao's5th- Health Valley6th
Heinz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Campbell's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progresso5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Amy's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pacific Foods5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Health Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Heinz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup brands
5 answers
Asked ChatGPT
“Which soup brand should I buy in the US?”
Asked ChatGPT
“What are the best soup brands in the US?”
Asked ChatGPT
“What's the best soup brand in the US for easy lunches?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“canned soup brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Health Valley or Progresso more popular in search?
This chart shows how often people search Google for Health Valley and Progresso by name. Each line represents a brand's share of searches for all seven soup brands we track, month by month, from searches in United States.
Share of searches by month for Progresso, Health Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Campbell's | Progresso | Heinz | Amy's | Pacific Foods | Rao's | Health Valley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 62.2% | 13.9% | 13.7% | 4.2% | 2.6% | 2.7% | 0.57% |
| Nov 2025 | 88.5% | 4.6% | 3.7% | 1.1% | 1.1% | 0.9% | 0.15% |
| Dec 2025 | 76.1% | 10.5% | 5.6% | 2.2% | 2.8% | 2.5% | 0.35% |
| Jan 2026 | 65.9% | 15.1% | 8.1% | 3.7% | 3.5% | 3% | 0.66% |
| Feb 2026 | 67.5% | 12.4% | 9.1% | 4.2% | 3.2% | 2.7% | 0.82% |
| Mar 2026 | 70.9% | 11.1% | 8.6% | 3.9% | 2.8% | 2.1% | 0.65% |
| Apr 2026 | 69.9% | 8.3% | 9.1% | 7.6% | 2.9% | 1.8% | 0.49% |
| May 2026 | 68.4% | 10.6% | 9.5% | 6.5% | 3% | 1.5% | 0.42% |
| Jun 2026 | 71.1% | 9% | 9.9% | 5.5% | 2.4% | 1.6% | 0.44% |
| Jul 2026 | 69.6% | 9.3% | 10.3% | 5.7% | 2.6% | 2% | 0.39% |
| Aug 2026 | 68.6% | 10.1% | 11.7% | 4.4% | 3% | 1.9% | 0.4% |
| Sep 2026 | 69.6% | 11.2% | 9% | 5% | 2.6% | 2.2% | 0.31% |
How has the Health Valley and Progresso comparison changed over the last 12 months?
3 findings
- Progresso was ahead of Health Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Health Valley’s share of searches among soup brands in the United States moved from 0.57% to 0.31%, and its estimated monthly branded searches moved from 1.7K to 930.
- Across the 12 months ending September 2026, Progresso’s share of searches among soup brands in the United States moved from 13.9% to 11.2%, and its estimated monthly branded searches moved from 41.2K to 33.7K.
How did search popularity change for United States soup brands in September 2026?
2 changes
In September 2026, Progresso overtook Heinz to rank 2nd among soup brands in the United States, with 11.2% of the searches.
Estimated monthly branded searches for Health Valley in the United States fell 45% over 12 measured months, from 1.7K to 930 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Health Valley’s and Progresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Health Valley
2 branded search terms
- health valley
- health valley soup
Progresso
2 branded search terms
- progresso
- progresso soup
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