Brandwave

Hamilton Beach vs Keurig:Which is more popular?

In September 2026, Keurig had more branded searches than Hamilton Beach among coffee maker brands in the United States. Keurig had about 246,000 branded searches, while Hamilton Beach had 14,800. Keurig made up 15.1% of all coffee maker brand searches we track, and Hamilton Beach accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about coffee maker brands, Keurig appeared in two of the five answers and Hamilton Beach in none.

Among coffee maker brands in the United States in September 2026

Who do people search for more?

Keurig, about 17 searches for every 1 for Hamilton Beach

Keurig 246K searchesHamilton Beach 14.8K searches

Who does AI mention more?

Keurig, mentioned in 2 of 5 answers, Hamilton Beach in 0

Keurig in 2 of 5Hamilton Beach in 0 of 5

Who does AI recommend more?

Keurig, the only one of the two named

Keurig first in 2Hamilton Beach never named

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Top coffee maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Keurig was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hamilton Beach did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moccamaster1st
  2. Breville2nd
  3. Cuisinart3rd
  4. OXO4th
  5. Nespresso5th
  6. Ninja6th
  7. Keurig7th
  8. De'Longhi8th
  9. Bunn–
  10. +2 more
  11. Hamilton Beach–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moccamaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Keurig2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cuisinart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nespresso1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ninja1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bunn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hamilton Beach0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about coffee maker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Hamilton Beach or Keurig more popular in search?

This chart shows how often people search Google for Hamilton Beach and Keurig by name. Each line represents a brand's share of searches for all 15 coffee maker brands we track, month by month, from searches in United States.

Hamilton Beach and Keurig among coffee maker brands in the United States, by month

Share of searches by month for Keurig, Hamilton Beach. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoKeurigBrevilleNinjaDe'LonghiMoccamasterCuisinartBunnJuraFellowHamilton BeachMr. CoffeeOXOPhilipsSmeg
Oct 202544.6%16.3%13.3%6%4%3.9%4%2.7%1.2%0.8%0.8%0.8%0.54%0.54%0.54%
Nov 202542.6%15.7%15.7%5.8%3.8%4.8%4.7%2.1%1.2%0.95%0.63%0.63%0.42%0.52%0.42%
Dec 202538.3%17.2%14.1%7.7%5.2%4.5%5.2%2.3%1.3%1%0.85%0.85%0.46%0.57%0.46%
Jan 202638.6%17.3%14.1%7.7%5.2%4.5%5.2%2.3%1.3%0.85%0.85%0.85%0.46%0.46%0.38%
Feb 202642.3%18.9%10.4%6.9%4.7%4.7%4.7%2.1%1.1%0.93%0.93%0.76%0.62%0.51%0.42%
Mar 202642.2%18.9%10.3%6.9%4.6%4%4.6%2.5%1.4%1.1%0.93%0.93%0.51%0.51%0.41%
Apr 202644.5%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.98%0.8%0.54%0.54%0.44%
May 202644.6%16.3%10.9%7.3%4.9%4.1%4%2.2%1.5%1.2%0.8%0.8%0.54%0.44%0.44%
Jun 202644.2%16.2%10.8%7.2%5.9%4%4%1.8%1.5%1.2%0.97%0.79%0.53%0.43%0.43%
Jul 202639.4%17.6%11.8%7.9%5.3%4.4%4.3%2.4%1.9%1.3%1.1%1.1%0.58%0.47%0.47%
Aug 202640.4%18.1%12.1%8.1%5.4%3.9%3.6%2%2%1.1%1.1%0.89%0.49%0.49%0.49%
Sep 202641.3%15.1%12.3%10.1%5.6%3.8%3.7%2%1.7%1.1%0.91%0.91%0.5%0.5%0.5%

How has the Hamilton Beach and Keurig comparison changed over the last 12 months?

3 findings

How did search popularity change for United States coffee maker brands in September 2026?

1 change

  1. In September 2026, Keurig lost share of searches among coffee maker brands in the United States, from 18.1% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hamilton Beach’s and Keurig’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hamilton Beach

1 branded search term

  • hamilton beach coffee maker

Keurig

1 branded search term

  • keurig

How the Brand Demand Index is measured

Other head-to-heads among coffee maker brands

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