Brandwave

Fiji Water vs Poland Spring:Which is more popular?

In September 2026, Fiji Water had more branded searches than Poland Spring among bottled water brands in the United States. Fiji Water had about 49,500 branded searches, while Poland Spring had 14,800. Fiji Water made up 13.8% of all bottled water brand searches we track, and Poland Spring accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Fiji Water appeared in two of the five answers and Poland Spring in none.

Among bottled water brands in the United States in September 2026

Who do people search for more?

Fiji Water, about 3 searches for every 1 for Poland Spring

Fiji Water 49.5K searchesPoland Spring 14.8K searches

Who does AI mention more?

Fiji Water, mentioned in 2 of 5 answers, Poland Spring in 0

Fiji Water in 2 of 5Poland Spring in 0 of 5

Who does AI recommend more?

Fiji Water, the only one of the two named

Fiji Water first in 2Poland Spring never named

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiji Water was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Poland Spring did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiji Water1st
  2. Evian1st
  3. smartwater3rd
  4. Aquafina4th
  5. Liquid Death–
  6. Essentia–
  7. Dasani–
  8. Poland Spring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bottled water brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Fiji Water or Poland Spring more popular in search?

This chart shows how often people search Google for Fiji Water and Poland Spring by name. Each line represents a brand's share of searches for all eight bottled water brands we track, month by month, from searches in United States.

Fiji Water and Poland Spring among bottled water brands in the United States, by month

Share of searches by month for Fiji Water, Poland Spring. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathFiji WatersmartwaterAquafinaEssentiaDasaniEvianPoland Spring
Oct 202548.3%17.8%9.7%8%5.3%2.9%3.6%4.4%
Nov 202545.9%16.8%9.2%11.3%5%3.4%3.4%5%
Dec 202540.5%18.2%12.2%9.9%6.7%3.6%4.4%4.4%
Jan 202642%15.4%10.3%10.3%6.9%5.7%3.8%5.7%
Feb 202651%15.3%8.4%8.4%5.6%3.8%3.8%3.8%
Mar 202643.3%15.9%10.6%10.6%7.1%3.9%3.9%4.7%
Apr 202643.3%15.9%10.6%10.6%7.1%3.9%4.7%3.9%
May 202643.3%19.4%10.6%8.7%7.1%3.2%3.9%3.9%
Jun 202644.5%16.3%10.9%8.9%7.3%3.3%4.9%4%
Jul 202643.8%16.1%13.1%8.8%7.2%3.2%3.9%3.9%
Aug 202647.8%14.4%11.8%9.6%6.4%2.9%3.5%3.5%
Sep 202645.9%13.8%11.3%9.2%7.5%4.1%4.1%4.1%

How has the Fiji Water and Poland Spring comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bottled water brands in September 2026?

3 changes
  1. In September 2026, Dasani overtook Evian and Poland Spring to rank 6th among bottled water brands in the United States, with 4.1% of the searches.

  2. In September 2026, Poland Spring gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.

  3. In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fiji Water’s and Poland Spring’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Water

1 branded search term

  • fiji water

Poland Spring

1 branded search term

  • poland spring

How the Brand Demand Index is measured

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