Brandwave

Fiji Water vs smartwater:Which is more popular?

In September 2026, Fiji Water had more branded searches than smartwater among bottled water brands in the United States. Fiji Water had about 49,500 branded searches, while smartwater had 40,500. Fiji Water made up 13.8% of all bottled water brand searches we track, and smartwater accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Fiji Water and smartwater each appeared in two of the five answers. Fiji Water was mentioned before smartwater in two out of three answers.

Among bottled water brands in the United States in September 2026

Who do people search for more?

Fiji Water, about 22% more searches than smartwater

Fiji Water 49.5K searchessmartwater 40.5K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fiji Water in 2 of 5smartwater in 2 of 5

Who does AI recommend more?

Fiji Water, named ahead of smartwater in 2 of 3 answers

Fiji Water first in 2smartwater first in 1

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiji Water and smartwater were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiji Water was listed before smartwater in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiji Water1st
  2. Evian1st
  3. smartwater3rd
  4. Aquafina4th
  5. Liquid Death–
  6. Essentia–
  7. Dasani–
  8. Poland Spring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bottled water brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Fiji Water or smartwater more popular in search?

This chart shows how often people search Google for Fiji Water and smartwater by name. Each line represents a brand's share of searches for all eight bottled water brands we track, month by month, from searches in United States.

Fiji Water and smartwater among bottled water brands in the United States, by month

Share of searches by month for Fiji Water, smartwater. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathFiji WatersmartwaterAquafinaEssentiaDasaniEvianPoland Spring
Oct 202548.3%17.8%9.7%8%5.3%2.9%3.6%4.4%
Nov 202545.9%16.8%9.2%11.3%5%3.4%3.4%5%
Dec 202540.5%18.2%12.2%9.9%6.7%3.6%4.4%4.4%
Jan 202642%15.4%10.3%10.3%6.9%5.7%3.8%5.7%
Feb 202651%15.3%8.4%8.4%5.6%3.8%3.8%3.8%
Mar 202643.3%15.9%10.6%10.6%7.1%3.9%3.9%4.7%
Apr 202643.3%15.9%10.6%10.6%7.1%3.9%4.7%3.9%
May 202643.3%19.4%10.6%8.7%7.1%3.2%3.9%3.9%
Jun 202644.5%16.3%10.9%8.9%7.3%3.3%4.9%4%
Jul 202643.8%16.1%13.1%8.8%7.2%3.2%3.9%3.9%
Aug 202647.8%14.4%11.8%9.6%6.4%2.9%3.5%3.5%
Sep 202645.9%13.8%11.3%9.2%7.5%4.1%4.1%4.1%

How has the Fiji Water and smartwater comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bottled water brands in September 2026?

2 changes
  1. In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.

  2. In September 2026, smartwater lost share of searches among bottled water brands in the United States, from 11.8% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fiji Water’s and smartwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Water

1 branded search term

  • fiji water

smartwater

1 branded search term

  • smartwater

How the Brand Demand Index is measured

Other head-to-heads among bottled water brands

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