Brandwave

Aquafina vs Fiji Water:Which is more popular?

In September 2026, Fiji Water had more branded searches than Aquafina among bottled water brands in the United States. Fiji Water had about 49,500 branded searches, while Aquafina had 33,100. Fiji Water made up 13.8% of all bottled water brand searches we track, and Aquafina accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Aquafina and Fiji Water each appeared in two of the five answers. Fiji Water was mentioned before Aquafina in two out of three answers.

Among bottled water brands in the United States in September 2026

Who do people search for more?

Fiji Water, about 50% more searches than Aquafina

Fiji Water 49.5K searchesAquafina 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Aquafina in 2 of 5Fiji Water in 2 of 5

Who does AI recommend more?

Fiji Water, named ahead of Aquafina in 2 of 3 answers

Fiji Water first in 2Aquafina first in 1

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aquafina and Fiji Water were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiji Water was listed before Aquafina in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiji Water1st
  2. Evian1st
  3. smartwater3rd
  4. Aquafina4th
  5. Liquid Death–
  6. Essentia–
  7. Dasani–
  8. Poland Spring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bottled water brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Aquafina or Fiji Water more popular in search?

This chart shows how often people search Google for Aquafina and Fiji Water by name. Each line represents a brand's share of searches for all eight bottled water brands we track, month by month, from searches in United States.

Aquafina and Fiji Water among bottled water brands in the United States, by month

Share of searches by month for Fiji Water, Aquafina. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathFiji WatersmartwaterAquafinaEssentiaDasaniEvianPoland Spring
Oct 202548.3%17.8%9.7%8%5.3%2.9%3.6%4.4%
Nov 202545.9%16.8%9.2%11.3%5%3.4%3.4%5%
Dec 202540.5%18.2%12.2%9.9%6.7%3.6%4.4%4.4%
Jan 202642%15.4%10.3%10.3%6.9%5.7%3.8%5.7%
Feb 202651%15.3%8.4%8.4%5.6%3.8%3.8%3.8%
Mar 202643.3%15.9%10.6%10.6%7.1%3.9%3.9%4.7%
Apr 202643.3%15.9%10.6%10.6%7.1%3.9%4.7%3.9%
May 202643.3%19.4%10.6%8.7%7.1%3.2%3.9%3.9%
Jun 202644.5%16.3%10.9%8.9%7.3%3.3%4.9%4%
Jul 202643.8%16.1%13.1%8.8%7.2%3.2%3.9%3.9%
Aug 202647.8%14.4%11.8%9.6%6.4%2.9%3.5%3.5%
Sep 202645.9%13.8%11.3%9.2%7.5%4.1%4.1%4.1%

How has the Aquafina and Fiji Water comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bottled water brands in September 2026?

1 change
  1. In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aquafina’s and Fiji Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aquafina

1 branded search term

  • aquafina

Fiji Water

1 branded search term

  • fiji water

How the Brand Demand Index is measured

Other head-to-heads among bottled water brands

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