Fiji Water vs Liquid Death:Which is more popular?
In September 2026, Liquid Death had more branded searches than Fiji Water among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while Fiji Water had 49,500. Liquid Death made up 45.9% of all bottled water brand searches we track, and Fiji Water accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Fiji Water appeared in two of the five answers and Liquid Death in none.
Who do people search for more?
Liquid Death, about 3 searches for every 1 for Fiji Water
Who does AI mention more?
Fiji Water, mentioned in 2 of 5 answers, Liquid Death in 0
Who does AI recommend more?
Fiji Water, the only one of the two named
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Top bottled water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiji Water was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid Death did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bottled water brands
5 answers
Asked ChatGPT
“What's the best bottled water brand?”
Asked ChatGPT
“Which bottled water tastes the best?”
Asked ChatGPT
“Which bottled water is the healthiest?”
Searched Google, AI Overview
“bottled water”
Searched Google, AI Overview
“best bottled water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Fiji Water or Liquid Death more popular in search?
This chart shows how often people search Google for Fiji Water and Liquid Death by name. Each line represents a brand's share of searches for all eight bottled water brands we track, month by month, from searches in United States.
Share of searches by month for Liquid Death, Fiji Water. The figures are in the table below the chart.
View monthly share of searches table
| Month | Liquid Death | Fiji Water | smartwater | Aquafina | Essentia | Dasani | Evian | Poland Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 17.8% | 9.7% | 8% | 5.3% | 2.9% | 3.6% | 4.4% |
| Nov 2025 | 45.9% | 16.8% | 9.2% | 11.3% | 5% | 3.4% | 3.4% | 5% |
| Dec 2025 | 40.5% | 18.2% | 12.2% | 9.9% | 6.7% | 3.6% | 4.4% | 4.4% |
| Jan 2026 | 42% | 15.4% | 10.3% | 10.3% | 6.9% | 5.7% | 3.8% | 5.7% |
| Feb 2026 | 51% | 15.3% | 8.4% | 8.4% | 5.6% | 3.8% | 3.8% | 3.8% |
| Mar 2026 | 43.3% | 15.9% | 10.6% | 10.6% | 7.1% | 3.9% | 3.9% | 4.7% |
| Apr 2026 | 43.3% | 15.9% | 10.6% | 10.6% | 7.1% | 3.9% | 4.7% | 3.9% |
| May 2026 | 43.3% | 19.4% | 10.6% | 8.7% | 7.1% | 3.2% | 3.9% | 3.9% |
| Jun 2026 | 44.5% | 16.3% | 10.9% | 8.9% | 7.3% | 3.3% | 4.9% | 4% |
| Jul 2026 | 43.8% | 16.1% | 13.1% | 8.8% | 7.2% | 3.2% | 3.9% | 3.9% |
| Aug 2026 | 47.8% | 14.4% | 11.8% | 9.6% | 6.4% | 2.9% | 3.5% | 3.5% |
| Sep 2026 | 45.9% | 13.8% | 11.3% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% |
How has the Fiji Water and Liquid Death comparison changed over the last 12 months?
3 findings
- Liquid Death was ahead of Fiji Water in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiji Water’s share of searches among bottled water brands in the United States moved from 17.8% to 13.8%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States moved from 48.3% to 45.9%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States bottled water brands in September 2026?
2 changes
In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%.
In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fiji Water’s and Liquid Death’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fiji Water
1 branded search term
- fiji water
Liquid Death
1 branded search term
- liquid death
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