Brandwave

How popular isLiquid Death?

In September 2026, people searched for Liquid Death by name about 165,000 times in the United States, a 17.9% decrease from the previous year. These searches made up 45.9% of all United States bottled water brand searches, placing Liquid Death first out of eight brands. When we asked both ChatGPT and Google AI Overviews about bottled water brands, Liquid Death did not appear in any of the answers.

Search and AI answers in September 2026

Liquid Death is the most searched of 8 competitors and not listed in any AI answer.

  1. Liquid DeathShare of searches 45.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Fiji WaterShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. smartwaterShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. AquafinaShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. EssentiaShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liquid Death did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiji Water1st
  2. Evian1st
  3. smartwater3rd
  4. Aquafina4th
  5. Liquid Death–
  6. Essentia–
  7. Dasani–
  8. Poland Spring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bottled water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Which bottled water brands compete with Liquid Death?

Liquid Death against bottled water brands in the United States, by month

Share of searches by month for Liquid Death, Fiji Water, smartwater, Aquafina, Essentia, Dasani, Evian, Poland Spring. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathFiji WatersmartwaterAquafinaEssentiaDasaniEvianPoland Spring
Oct 202548.3%17.8%9.7%8%5.3%2.9%3.6%4.4%
Nov 202545.9%16.8%9.2%11.3%5%3.4%3.4%5%
Dec 202540.5%18.2%12.2%9.9%6.7%3.6%4.4%4.4%
Jan 202642%15.4%10.3%10.3%6.9%5.7%3.8%5.7%
Feb 202651%15.3%8.4%8.4%5.6%3.8%3.8%3.8%
Mar 202643.3%15.9%10.6%10.6%7.1%3.9%3.9%4.7%
Apr 202643.3%15.9%10.6%10.6%7.1%3.9%4.7%3.9%
May 202643.3%19.4%10.6%8.7%7.1%3.2%3.9%3.9%
Jun 202644.5%16.3%10.9%8.9%7.3%3.3%4.9%4%
Jul 202643.8%16.1%13.1%8.8%7.2%3.2%3.9%3.9%
Aug 202647.8%14.4%11.8%9.6%6.4%2.9%3.5%3.5%
Sep 202645.9%13.8%11.3%9.2%7.5%4.1%4.1%4.1%

  1. 1.Liquid Death

    45.9%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -1.9 points.

  2. 2.Fiji Water

    13.8%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.smartwater

    11.3%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.Aquafina

    9.2%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  5. 5.Essentia

    7.5%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  6. 6.Dasani

    4.1%

    Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  7. 7.Evian

    4.1%

    Moved from 6th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

  8. 8.Poland Spring

    4.1%

    Moved from 7th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Liquid Death and its closest rivals

Every comparison with Liquid Death

16 comparisons

How has branded search demand for Liquid Death changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Liquid Death in the United States fell from 201K to 165K.
  • Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States decreased from 48.3% to 45.9%.
  • Across the 12 months ending September 2026, Liquid Death’s share of searches among bottled water brands in the United States peaked at 51% in February 2026 and was lowest at 40.5% in December 2025.

How did search popularity change for United States bottled water brands in September 2026?

6 changes

  1. In September 2026, Dasani overtook Evian and Poland Spring to rank 6th among bottled water brands in the United States, with 4.1% of the searches.

  2. In September 2026, Essentia gained share of searches among bottled water brands in the United States, from 6.4% to 7.5%.

  3. In September 2026, Evian gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.

  4. In September 2026, Poland Spring gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.

  5. In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%.

  6. In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.

How are Liquid Death’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Liquid Death’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • liquid death

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How the Brand Demand Index is measured

Where does Liquid Death compete?

Liquid Death is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sparkling water brands1st of 1031.9%Show ranking
Bottled water brands1st of 845.9%Shown above
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