Brandwave

Liquid Death vs Waterloo:Which is more popular?

In September 2026, Liquid Death had more branded searches than Waterloo among sparkling water brands in the United States. Liquid Death had about 165,000 branded searches, while Waterloo had 27,100. Liquid Death made up 31.9% of all sparkling water brand searches we track, and Waterloo accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, Waterloo appeared in one of the five answers and Liquid Death in none.

Among sparkling water brands in the United States in September 2026

Who do people search for more?

Liquid Death, about 6 searches for every 1 for Waterloo

Liquid Death 165K searchesWaterloo 27.1K searches

Who does AI mention more?

Waterloo, mentioned in 1 of 5 answers, Liquid Death in 0

Waterloo in 1 of 5Liquid Death in 0 of 5

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Top sparkling water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Waterloo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid Death did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LaCroix1st
  2. Polar2nd
  3. San Pellegrino3rd
  4. Bubly4th
  5. Perrier5th
  6. Spindrift6th
  7. Waterloo7th
  8. Sparkling Ice8th
  9. Liquid Death–
  10. Hint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sparkling water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Liquid Death or Waterloo more popular in search?

This chart shows how often people search Google for Liquid Death and Waterloo by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.

Liquid Death and Waterloo among sparkling water brands in the United States, by month

Share of searches by month for Liquid Death, Waterloo. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathSpindriftLaCroixSan PellegrinoHintSparkling IcePolarWaterlooBublyPerrier
Oct 202538.8%11.7%11.7%7.8%5.2%7.8%4.3%5.2%5.2%2.3%
Nov 202534.8%12.8%12.8%8.6%5.7%8.6%3.8%4.7%5.7%2.6%
Dec 202519.8%8.9%8.9%5.9%4%5.9%2.6%3.2%4.8%36%
Jan 202631.9%14.3%14.3%7.8%6.4%7.8%4.3%5.2%4.3%3.5%
Feb 202637.5%11.3%11.3%9.2%6.2%7.6%5.1%5.1%4.1%2.8%
Mar 202630.1%13.5%13.5%11%7.4%7.4%4.9%4.9%4%3.3%
Apr 202629.9%13.4%13.4%11%7.3%7.3%6%4.9%4%2.7%
May 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%5.9%3.9%2.6%
Jun 202628.7%12.9%12.9%8.6%8.6%7%8.6%7%3.1%2.6%
Jul 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%7.2%2.6%2.6%
Aug 202632.7%12%12%8%6.6%8%5.4%9.8%2.9%2.4%
Sep 202631.9%14.3%11.7%9.6%7.8%7.8%5.2%5.2%3.5%2.9%

How has the Liquid Death and Waterloo comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sparkling water brands in September 2026?

4 changes

  1. In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.

  2. In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.

  3. In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%.

  4. In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Liquid Death’s and Waterloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Liquid Death

1 branded search term

  • liquid death

Waterloo

1 branded search term

  • waterloo sparkling water

How the Brand Demand Index is measured

Other head-to-heads among sparkling water brands

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