Liquid Death vs Spindrift:Which is more popular?
In September 2026, Liquid Death had more branded searches than Spindrift among sparkling water brands in the United States. Liquid Death had about 165,000 branded searches, while Spindrift had 74,000. Liquid Death made up 31.9% of all sparkling water brand searches we track, and Spindrift accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, Spindrift appeared in three of the five answers and Liquid Death in none.
Who do people search for more?
Liquid Death, about 2 searches for every 1 for Spindrift
Who does AI mention more?
Spindrift, mentioned in 3 of 5 answers, Liquid Death in 0
Who does AI recommend more?
Spindrift, the only one of the two named
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Top sparkling water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spindrift was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Liquid Death did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LaCroix1st
Polar2nd
San Pellegrino3rd- Bubly4th
Perrier5th- Spindrift6th
Waterloo7th
Sparkling Ice8th- Liquid Death–
Hint–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sparkling water brands
5 answers
Asked ChatGPT
“Which sparkling water should I buy?”
Asked ChatGPT
“What are the best sparkling water brands?”
Asked ChatGPT
“What is the best tasting seltzer?”
Searched Google, AI Overview
“sparkling water”
Searched Google, AI Overview
“seltzer water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Liquid Death or Spindrift more popular in search?
This chart shows how often people search Google for Liquid Death and Spindrift by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.
Share of searches by month for Liquid Death, Spindrift. The figures are in the table below the chart.
View monthly share of searches table
| Month | Liquid Death | Spindrift | LaCroix | San Pellegrino | Hint | Sparkling Ice | Polar | Waterloo | Bubly | Perrier |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 11.7% | 11.7% | 7.8% | 5.2% | 7.8% | 4.3% | 5.2% | 5.2% | 2.3% |
| Nov 2025 | 34.8% | 12.8% | 12.8% | 8.6% | 5.7% | 8.6% | 3.8% | 4.7% | 5.7% | 2.6% |
| Dec 2025 | 19.8% | 8.9% | 8.9% | 5.9% | 4% | 5.9% | 2.6% | 3.2% | 4.8% | 36% |
| Jan 2026 | 31.9% | 14.3% | 14.3% | 7.8% | 6.4% | 7.8% | 4.3% | 5.2% | 4.3% | 3.5% |
| Feb 2026 | 37.5% | 11.3% | 11.3% | 9.2% | 6.2% | 7.6% | 5.1% | 5.1% | 4.1% | 2.8% |
| Mar 2026 | 30.1% | 13.5% | 13.5% | 11% | 7.4% | 7.4% | 4.9% | 4.9% | 4% | 3.3% |
| Apr 2026 | 29.9% | 13.4% | 13.4% | 11% | 7.3% | 7.3% | 6% | 4.9% | 4% | 2.7% |
| May 2026 | 29.3% | 13.1% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 5.9% | 3.9% | 2.6% |
| Jun 2026 | 28.7% | 12.9% | 12.9% | 8.6% | 8.6% | 7% | 8.6% | 7% | 3.1% | 2.6% |
| Jul 2026 | 29.3% | 13.1% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 7.2% | 2.6% | 2.6% |
| Aug 2026 | 32.7% | 12% | 12% | 8% | 6.6% | 8% | 5.4% | 9.8% | 2.9% | 2.4% |
| Sep 2026 | 31.9% | 14.3% | 11.7% | 9.6% | 7.8% | 7.8% | 5.2% | 5.2% | 3.5% | 2.9% |
How has the Liquid Death and Spindrift comparison changed over the last 12 months?
3 findings
- Liquid Death was ahead of Spindrift in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States moved from 38.8% to 31.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States moved from 11.7% to 14.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for United States sparkling water brands in September 2026?
2 changes
In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.
In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Liquid Death’s and Spindrift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquid Death
1 branded search term
- liquid death
Spindrift
1 branded search term
- spindrift
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