Liquid Death vs San Pellegrino:Which is more popular?
In September 2026, Liquid Death had more branded searches than San Pellegrino among sparkling water brands in the United States. Liquid Death had about 165,000 branded searches, while San Pellegrino had 49,500. Liquid Death made up 31.9% of all sparkling water brand searches we track, and San Pellegrino accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, San Pellegrino appeared in three of the five answers and Liquid Death in none.
Who do people search for more?
Liquid Death, about 3 searches for every 1 for San Pellegrino
Who does AI mention more?
San Pellegrino, mentioned in 3 of 5 answers, Liquid Death in 0
Who does AI recommend more?
San Pellegrino, the only one of the two named
Follow Liquid Death vs San Pellegrino and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sparkling water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, San Pellegrino was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Liquid Death did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LaCroix1st
Polar2nd- San Pellegrino3rd
- Bubly4th
Perrier5th
Spindrift6th
Waterloo7th
Sparkling Ice8th- Liquid Death–
Hint–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sparkling water brands
5 answers
Asked ChatGPT
“Which sparkling water should I buy?”
Asked ChatGPT
“What are the best sparkling water brands?”
Asked ChatGPT
“What is the best tasting seltzer?”
Searched Google, AI Overview
“sparkling water”
Searched Google, AI Overview
“seltzer water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Liquid Death or San Pellegrino more popular in search?
This chart shows how often people search Google for Liquid Death and San Pellegrino by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.
Share of searches by month for Liquid Death, San Pellegrino. The figures are in the table below the chart.
View monthly share of searches table
| Month | Liquid Death | Spindrift | LaCroix | San Pellegrino | Hint | Sparkling Ice | Polar | Waterloo | Bubly | Perrier |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 11.7% | 11.7% | 7.8% | 5.2% | 7.8% | 4.3% | 5.2% | 5.2% | 2.3% |
| Nov 2025 | 34.8% | 12.8% | 12.8% | 8.6% | 5.7% | 8.6% | 3.8% | 4.7% | 5.7% | 2.6% |
| Dec 2025 | 19.8% | 8.9% | 8.9% | 5.9% | 4% | 5.9% | 2.6% | 3.2% | 4.8% | 36% |
| Jan 2026 | 31.9% | 14.3% | 14.3% | 7.8% | 6.4% | 7.8% | 4.3% | 5.2% | 4.3% | 3.5% |
| Feb 2026 | 37.5% | 11.3% | 11.3% | 9.2% | 6.2% | 7.6% | 5.1% | 5.1% | 4.1% | 2.8% |
| Mar 2026 | 30.1% | 13.5% | 13.5% | 11% | 7.4% | 7.4% | 4.9% | 4.9% | 4% | 3.3% |
| Apr 2026 | 29.9% | 13.4% | 13.4% | 11% | 7.3% | 7.3% | 6% | 4.9% | 4% | 2.7% |
| May 2026 | 29.3% | 13.1% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 5.9% | 3.9% | 2.6% |
| Jun 2026 | 28.7% | 12.9% | 12.9% | 8.6% | 8.6% | 7% | 8.6% | 7% | 3.1% | 2.6% |
| Jul 2026 | 29.3% | 13.1% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 7.2% | 2.6% | 2.6% |
| Aug 2026 | 32.7% | 12% | 12% | 8% | 6.6% | 8% | 5.4% | 9.8% | 2.9% | 2.4% |
| Sep 2026 | 31.9% | 14.3% | 11.7% | 9.6% | 7.8% | 7.8% | 5.2% | 5.2% | 3.5% | 2.9% |
How has the Liquid Death and San Pellegrino comparison changed over the last 12 months?
3 findings
- Liquid Death was ahead of San Pellegrino in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States moved from 38.8% to 31.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States moved from 7.8% to 9.6%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United States sparkling water brands in September 2026?
2 changes
In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.
In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Liquid Death’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Liquid Death
1 branded search term
- liquid death
San Pellegrino
1 branded search term
- san pellegrino
Other head-to-heads among sparkling water brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.