Sparkling water brands in the United States:Which are most popular?

Name: Sparkling water brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Liquid Death was the most searched sparkling water brand in the United States, accounting for 31.9% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Spindrift, LaCroix, San Pellegrino, Polar and Bubly were mentioned most often, in three of the five answers. LaCroix was recommended most often, coming first in one out of four responses that gave a list.

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Top sparkling water brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Spindrift, LaCroix, San Pellegrino, Polar and Bubly were mentioned most often, in three of the five answers. LaCroix was recommended most often, coming first in one out of four answers that gave a list. Polar was second, and San Pellegrino was third. Liquid Death, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Spindrift	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
LaCroix	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
San Pellegrino	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Polar	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bubly	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Perrier	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Sparkling Ice	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Waterloo	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Liquid Death	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hint	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sparkling water brands

5 answers

Asked ChatGPT
“Which sparkling water should I buy?”
1. 1Polar
2. 2San Pellegrino
3. 3Spindrift
Asked ChatGPT
“What are the best sparkling water brands?”
1. 1San Pellegrino
2. 2LaCroix
3. 3Bubly
4. 4Perrier
5. 5Polar
6. 6Waterloo
7. 7Spindrift
Asked ChatGPT
“What is the best tasting seltzer?”
1. 1Spindrift
Searched Google, AI Overview
“sparkling water”
1. 1LaCroix
2. 2Perrier
3. 3San Pellegrino
4. 4Bubly
5. 5Sparkling Ice
Searched Google, AI Overview
“seltzer water”
1. 1Polar
2. 2LaCroix
3. 3Bubly

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which sparkling water brands do people search for most?

This chart shows how often people search Google for each sparkling water brand by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.

Share of searches among sparkling water brands in the United States, by month

Month	Liquid Death	Spindrift	LaCroix	San Pellegrino	Hint	Sparkling Ice	Polar	Waterloo	Bubly	Perrier
Oct 2025	38.8%	11.7%	11.7%	7.8%	5.2%	7.8%	4.3%	5.2%	5.2%	2.3%
Nov 2025	34.8%	12.8%	12.8%	8.6%	5.7%	8.6%	3.8%	4.7%	5.7%	2.6%
Dec 2025	19.8%	8.9%	8.9%	5.9%	4%	5.9%	2.6%	3.2%	4.8%	36%
Jan 2026	31.9%	14.3%	14.3%	7.8%	6.4%	7.8%	4.3%	5.2%	4.3%	3.5%
Feb 2026	37.5%	11.3%	11.3%	9.2%	6.2%	7.6%	5.1%	5.1%	4.1%	2.8%
Mar 2026	30.1%	13.5%	13.5%	11%	7.4%	7.4%	4.9%	4.9%	4%	3.3%
Apr 2026	29.9%	13.4%	13.4%	11%	7.3%	7.3%	6%	4.9%	4%	2.7%
May 2026	29.3%	13.1%	13.1%	8.8%	8.8%	7.2%	7.2%	5.9%	3.9%	2.6%
Jun 2026	28.7%	12.9%	12.9%	8.6%	8.6%	7%	8.6%	7%	3.1%	2.6%
Jul 2026	29.3%	13.1%	13.1%	8.8%	8.8%	7.2%	7.2%	7.2%	2.6%	2.6%
Aug 2026	32.7%	12%	12%	8%	6.6%	8%	5.4%	9.8%	2.9%	2.4%
Sep 2026	31.9%	14.3%	11.7%	9.6%	7.8%	7.8%	5.2%	5.2%	3.5%	2.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Liquid Death	31.9%	165K	-17.9%	-0.8 points
2, moved from 3rd to 2nd	Spindrift	14.3%	74K	0%	+2.3 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	LaCroix	11.7%	60.5K	-18.2%	-0.3 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	San Pellegrino	9.6%	49.5K	0%	+1.5 pointsmoved from 5th to 4th
5, moved from 7th to 5th	Hint	7.8%	40.5K	0%	+1.2 pointsmoved from 7th to 5th
6, held 6th	Sparkling Ice	7.8%	40.5K	-18.2%	-0.2 points
7, moved from 8th to 7th	Polar	5.2%	27.1K	-18.1%	-0.1 pointsmoved from 8th to 7th
8, moved from 4th to 8th	Waterloo	5.2%	27.1K	-55.2%	-4.6 pointsmoved from 4th to 8th
9, held 9th	Bubly	3.5%	18.1K	0%	+0.6 points
10, held 10th	Perrier	2.9%	14.8K	0%	+0.5 points

1.Liquid Death
31.9%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -0.8 points.
2.Spindrift
14.3%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +2.3 points.
3.LaCroix
11.7%
Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
4.San Pellegrino
9.6%
Moved from 5th to 4th. 49.5K estimated branded searches, 0% vs prior month. Share +1.5 points.
5.Hint
7.8%
Moved from 7th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.Sparkling Ice
7.8%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.Polar
5.2%
Moved from 8th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
8.Waterloo
5.2%
Moved from 4th to 8th. 27.1K estimated branded searches, -55.2% vs prior month. Share -4.6 points.
9.Bubly
3.5%
Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
10.Perrier
2.9%
Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

Which brand is most popular in search among sparkling water brands in the United States?

10 brands

In September 2026, Liquid Death was the most searched among sparkling water brands in the United States, with an estimated 165K branded searches, 31.9% of all searches for the ten we track. Spindrift is in 2nd place, 17.6 percentage points behind at 14.3%.

United States sparkling water brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Liquid Death	38.8% → 31.9%	38.8%Oct 2025	19.8%Dec 2025	1st
Spindrift	11.7% → 14.3%	14.3%Jan 2026	8.9%Dec 2025	3rd → 2nd
LaCroix	11.7%	14.3%Jan 2026	8.9%Dec 2025	2nd → 3rd
San Pellegrino	7.8% → 9.6%	11%Mar 2026	5.9%Dec 2025	4th
Hint	5.2% → 7.8%	8.8%May 2026	4%Dec 2025	7th → 5th
Sparkling Ice	7.8%	8.6%Nov 2025	5.9%Dec 2025	5th → 6th
Polar	4.3% → 5.2%	8.6%Jun 2026	2.6%Dec 2025	9th → 7th
Waterloo	5.2%	9.8%Aug 2026	3.2%Dec 2025	8th
Bubly	5.2% → 3.5%	5.7%Nov 2025	2.6%Jul 2026	6th → 9th
Perrier	2.3% → 2.9%	36%Dec 2025	2.3%Oct 2025	10th

Each finding as a sentence

Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States decreased from 38.8% to 31.9%.
Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States increased from 11.7% to 14.3%.
Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States increased from 7.8% to 9.6%.
Across the 12 months ending September 2026, Hint’s share of searches among sparkling water brands in the United States increased from 5.2% to 7.8%.
Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States increased from 4.3% to 5.2%.
Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands in the United States decreased from 5.2% to 3.5%.
Across the 12 months ending September 2026, Perrier’s share of searches among sparkling water brands in the United States increased from 2.3% to 2.9%.
Across the 12 months ending September 2026, Liquid Death’s share of searches among sparkling water brands in the United States peaked at 38.8% in October 2025 and was lowest at 19.8% in December 2025.
Across the 12 months ending September 2026, Spindrift’s share of searches among sparkling water brands in the United States peaked at 14.3% in January 2026 and was lowest at 8.9% in December 2025.
Across the 12 months ending September 2026, LaCroix’s share of searches among sparkling water brands in the United States peaked at 14.3% in January 2026 and was lowest at 8.9% in December 2025.
Across the 12 months ending September 2026, San Pellegrino’s share of searches among sparkling water brands in the United States peaked at 11% in March 2026 and was lowest at 5.9% in December 2025.
Across the 12 months ending September 2026, Hint’s share of searches among sparkling water brands in the United States peaked at 8.8% in May 2026 and was lowest at 4% in December 2025.
Across the 12 months ending September 2026, Sparkling Ice’s share of searches among sparkling water brands in the United States peaked at 8.6% in November 2025 and was lowest at 5.9% in December 2025.
Across the 12 months ending September 2026, Polar’s share of searches among sparkling water brands in the United States peaked at 8.6% in June 2026 and was lowest at 2.6% in December 2025.
Across the 12 months ending September 2026, Waterloo’s share of searches among sparkling water brands in the United States peaked at 9.8% in August 2026 and was lowest at 3.2% in December 2025.
Across the 12 months ending September 2026, Bubly’s share of searches among sparkling water brands in the United States peaked at 5.7% in November 2025 and was lowest at 2.6% in July 2026.
Across the 12 months ending September 2026, Perrier’s share of searches among sparkling water brands in the United States peaked at 36% in December 2025 and was lowest at 2.3% in October 2025.
Across the 12 months ending September 2026, Spindrift rose from 3rd to 2nd among sparkling water brands in the United States.
Across the 12 months ending September 2026, LaCroix fell from 2nd to 3rd among sparkling water brands in the United States.
Across the 12 months ending September 2026, Hint rose from 7th to 5th among sparkling water brands in the United States.
Across the 12 months ending September 2026, Sparkling Ice fell from 5th to 6th among sparkling water brands in the United States.
Across the 12 months ending September 2026, Polar rose from 9th to 7th among sparkling water brands in the United States.
Across the 12 months ending September 2026, Bubly fell from 6th to 9th among sparkling water brands in the United States.
Across the 12 months ending September 2026, Waterloo held steady: its share of searches among sparkling water brands in the United States moved less than 0.5 percentage points.

How did search popularity change for United States sparkling water brands in September 2026?

8 changes

In September 2026, San Pellegrino overtook Waterloo to rank 4th among sparkling water brands in the United States, with 9.6% of the searches.
In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.
In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.
In September 2026, Bubly gained share of searches among sparkling water brands in the United States, from 2.9% to 3.5%.
In September 2026, Waterloo lost share of searches among sparkling water brands in the United States, from 9.8% to 5.2%.
In September 2026, Liquid Death lost share of searches among sparkling water brands in the United States, from 32.7% to 31.9%.
Polar’s share of searches among sparkling water brands in the United States has lost ground for 3 months in a row, from 8.6% to 5.2% in September 2026.
Estimated monthly branded searches for Perrier in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted for sparkling water brands?

10 search terms

Each brand's share of searches among sparkling water brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.