Brandwave

Hint vs LaCroix:Which is more popular?

In September 2026, LaCroix had more branded searches than Hint among sparkling water brands in the United States. LaCroix had about 60,500 branded searches, while Hint had 40,500. LaCroix made up 11.7% of all sparkling water brand searches we track, and Hint accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about sparkling water brands, LaCroix appeared in three of the five answers and Hint in none.

Among sparkling water brands in the United States in September 2026

Who do people search for more?

LaCroix, about 49% more searches than Hint

LaCroix 60.5K searchesHint 40.5K searches

Who does AI mention more?

LaCroix, mentioned in 3 of 5 answers, Hint in 0

LaCroix in 3 of 5Hint in 0 of 5

Who does AI recommend more?

LaCroix, the only one of the two named

LaCroix first in 3Hint never named

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Top sparkling water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LaCroix was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Hint did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LaCroix1st
  2. Polar2nd
  3. San Pellegrino3rd
  4. Bubly4th
  5. Perrier5th
  6. Spindrift6th
  7. Waterloo7th
  8. Sparkling Ice8th
  9. Liquid Death–
  10. Hint–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Spindrift3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LaCroix3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • San Pellegrino3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bubly3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Perrier2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sparkling Ice1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Waterloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sparkling water brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Hint or LaCroix more popular in search?

This chart shows how often people search Google for Hint and LaCroix by name. Each line represents a brand's share of searches for all ten sparkling water brands we track, month by month, from searches in United States.

Hint and LaCroix among sparkling water brands in the United States, by month

Share of searches by month for LaCroix, Hint. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathSpindriftLaCroixSan PellegrinoHintSparkling IcePolarWaterlooBublyPerrier
Oct 202538.8%11.7%11.7%7.8%5.2%7.8%4.3%5.2%5.2%2.3%
Nov 202534.8%12.8%12.8%8.6%5.7%8.6%3.8%4.7%5.7%2.6%
Dec 202519.8%8.9%8.9%5.9%4%5.9%2.6%3.2%4.8%36%
Jan 202631.9%14.3%14.3%7.8%6.4%7.8%4.3%5.2%4.3%3.5%
Feb 202637.5%11.3%11.3%9.2%6.2%7.6%5.1%5.1%4.1%2.8%
Mar 202630.1%13.5%13.5%11%7.4%7.4%4.9%4.9%4%3.3%
Apr 202629.9%13.4%13.4%11%7.3%7.3%6%4.9%4%2.7%
May 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%5.9%3.9%2.6%
Jun 202628.7%12.9%12.9%8.6%8.6%7%8.6%7%3.1%2.6%
Jul 202629.3%13.1%13.1%8.8%8.8%7.2%7.2%7.2%2.6%2.6%
Aug 202632.7%12%12%8%6.6%8%5.4%9.8%2.9%2.4%
Sep 202631.9%14.3%11.7%9.6%7.8%7.8%5.2%5.2%3.5%2.9%

How has the Hint and LaCroix comparison changed over the last 12 months?

3 findings

How did search popularity change for United States sparkling water brands in September 2026?

2 changes
  1. In September 2026, Spindrift overtook LaCroix to rank 2nd among sparkling water brands in the United States, with 14.3% of the searches.

  2. In September 2026, Hint overtook Waterloo and Sparkling Ice to rank 5th among sparkling water brands in the United States, with 7.8% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hint’s and LaCroix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hint

1 branded search term

  • hint water

LaCroix

1 branded search term

  • la croix

How the Brand Demand Index is measured

Other head-to-heads among sparkling water brands

Creator with pink hair and a pink jacket

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