Brandwave

Essentia vs Liquid Death:Which is more popular?

In September 2026, Liquid Death had more branded searches than Essentia among bottled water brands in the United States. Liquid Death had about 165,000 branded searches, while Essentia had 27,100. Liquid Death made up 45.9% of all bottled water brand searches we track, and Essentia accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about bottled water brands, neither Essentia nor Liquid Death appeared in any of the five answers.

Among bottled water brands in the United States in September 2026

Who do people search for more?

Liquid Death, about 6 searches for every 1 for Essentia

Liquid Death 165K searchesEssentia 27.1K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Essentia in 0 of 5Liquid Death in 0 of 5

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Essentia nor Liquid Death showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiji Water1st
  2. Evian1st
  3. smartwater3rd
  4. Aquafina4th
  5. Liquid Death–
  6. Essentia–
  7. Dasani–
  8. Poland Spring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bottled water brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Essentia or Liquid Death more popular in search?

This chart shows how often people search Google for Essentia and Liquid Death by name. Each line represents a brand's share of searches for all eight bottled water brands we track, month by month, from searches in United States.

Essentia and Liquid Death among bottled water brands in the United States, by month

Share of searches by month for Liquid Death, Essentia. The figures are in the table below the chart.

View monthly share of searches table
MonthLiquid DeathFiji WatersmartwaterAquafinaEssentiaDasaniEvianPoland Spring
Oct 202548.3%17.8%9.7%8%5.3%2.9%3.6%4.4%
Nov 202545.9%16.8%9.2%11.3%5%3.4%3.4%5%
Dec 202540.5%18.2%12.2%9.9%6.7%3.6%4.4%4.4%
Jan 202642%15.4%10.3%10.3%6.9%5.7%3.8%5.7%
Feb 202651%15.3%8.4%8.4%5.6%3.8%3.8%3.8%
Mar 202643.3%15.9%10.6%10.6%7.1%3.9%3.9%4.7%
Apr 202643.3%15.9%10.6%10.6%7.1%3.9%4.7%3.9%
May 202643.3%19.4%10.6%8.7%7.1%3.2%3.9%3.9%
Jun 202644.5%16.3%10.9%8.9%7.3%3.3%4.9%4%
Jul 202643.8%16.1%13.1%8.8%7.2%3.2%3.9%3.9%
Aug 202647.8%14.4%11.8%9.6%6.4%2.9%3.5%3.5%
Sep 202645.9%13.8%11.3%9.2%7.5%4.1%4.1%4.1%

How has the Essentia and Liquid Death comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bottled water brands in September 2026?

2 changes
  1. In September 2026, Essentia gained share of searches among bottled water brands in the United States, from 6.4% to 7.5%.

  2. In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Essentia’s and Liquid Death’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Essentia

1 branded search term

  • essentia water

Liquid Death

1 branded search term

  • liquid death

How the Brand Demand Index is measured

Other head-to-heads among bottled water brands

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