How popular isFiji Water?
In September 2026, people searched for Fiji Water by name about 49,500 times in the United States, a 33.1% decrease from the previous year. These searches made up 13.8% of all United States bottled water brand searches, placing Fiji Water second out of eight brands. When we asked both ChatGPT and Google AI Overviews about bottled water brands, Fiji Water appeared in two of the five answers and was the joint most recommended of the eight.
Fiji Water is the second most searched of 8 competitors and the joint most recommended in AI answers.
Liquid DeathShare of searches 45.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fiji WaterShare of searches 13.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
smartwaterShare of searches 11.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
AquafinaShare of searches 9.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
EssentiaShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bottled water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiji Water was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fiji Water is the joint most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Evian3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fiji Water2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- smartwater2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aquafina2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liquid Death0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Essentia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dasani0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Poland Spring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bottled water brands
5 answers
Asked ChatGPT
“What's the best bottled water brand?”
Asked ChatGPT
“Which bottled water tastes the best?”
Asked ChatGPT
“Which bottled water is the healthiest?”
Searched Google, AI Overview
“bottled water”
Searched Google, AI Overview
“best bottled water”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which bottled water brands compete with Fiji Water?
Share of searches by month for Liquid Death, Fiji Water, smartwater, Aquafina, Essentia, Dasani, Evian, Poland Spring. The figures are in the table below the chart.
View monthly share of searches table
| Month | Liquid Death | Fiji Water | smartwater | Aquafina | Essentia | Dasani | Evian | Poland Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 17.8% | 9.7% | 8% | 5.3% | 2.9% | 3.6% | 4.4% |
| Nov 2025 | 45.9% | 16.8% | 9.2% | 11.3% | 5% | 3.4% | 3.4% | 5% |
| Dec 2025 | 40.5% | 18.2% | 12.2% | 9.9% | 6.7% | 3.6% | 4.4% | 4.4% |
| Jan 2026 | 42% | 15.4% | 10.3% | 10.3% | 6.9% | 5.7% | 3.8% | 5.7% |
| Feb 2026 | 51% | 15.3% | 8.4% | 8.4% | 5.6% | 3.8% | 3.8% | 3.8% |
| Mar 2026 | 43.3% | 15.9% | 10.6% | 10.6% | 7.1% | 3.9% | 3.9% | 4.7% |
| Apr 2026 | 43.3% | 15.9% | 10.6% | 10.6% | 7.1% | 3.9% | 4.7% | 3.9% |
| May 2026 | 43.3% | 19.4% | 10.6% | 8.7% | 7.1% | 3.2% | 3.9% | 3.9% |
| Jun 2026 | 44.5% | 16.3% | 10.9% | 8.9% | 7.3% | 3.3% | 4.9% | 4% |
| Jul 2026 | 43.8% | 16.1% | 13.1% | 8.8% | 7.2% | 3.2% | 3.9% | 3.9% |
| Aug 2026 | 47.8% | 14.4% | 11.8% | 9.6% | 6.4% | 2.9% | 3.5% | 3.5% |
| Sep 2026 | 45.9% | 13.8% | 11.3% | 9.2% | 7.5% | 4.1% | 4.1% | 4.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.9% | 165K | -17.9% | -1.9 points | |
| 2, held 2nd | 13.8% | 49.5K | -18.2% | -0.6 points | |
| 3, held 3rd | 11.3% | 40.5K | -18.2% | -0.5 points | |
| 4, held 4th | 9.2% | 33.1K | -18.3% | -0.4 points | |
| 5, held 5th | 7.5% | 27.1K | 0% | +1.1 points | |
| 6, moved from 8th to 6th | 4.1% | 14.8K | +22.3% | +1.2 pointsmoved from 8th to 6th | |
| 7, moved from 6th to 7th | 4.1% | 14.8K | 0% | +0.6 pointsmoved from 6th to 7th | |
| 8, moved from 7th to 8th | 4.1% | 14.8K | 0% | +0.6 pointsmoved from 7th to 8th |
45.9%
Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -1.9 points.
13.8%
Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
11.3%
Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
4.
Aquafina9.2%
Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
5.
Essentia7.5%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +1.1 points.
6.
Dasani4.1%
Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.2 points.
7.
Evian4.1%
Moved from 6th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.1%
Moved from 7th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare popularity between Fiji Water and its closest rivals
Every comparison with Fiji Water
7 comparisons
How has branded search demand for Fiji Water changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fiji Water in the United States fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Fiji Water’s share of searches among bottled water brands in the United States decreased from 17.8% to 13.8%.
- Across the 12 months ending September 2026, Fiji Water’s share of searches among bottled water brands in the United States peaked at 19.4% in May 2026 and was lowest at 13.8% in September 2026.
How did search popularity change for United States bottled water brands in September 2026?
6 changes
In September 2026, Dasani overtook Evian and Poland Spring to rank 6th among bottled water brands in the United States, with 4.1% of the searches.
In September 2026, Essentia gained share of searches among bottled water brands in the United States, from 6.4% to 7.5%.
In September 2026, Evian gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.
In September 2026, Poland Spring gained share of searches among bottled water brands in the United States, from 3.5% to 4.1%.
In September 2026, Liquid Death lost share of searches among bottled water brands in the United States, from 47.8% to 45.9%.
In September 2026, Fiji Water lost share of searches among bottled water brands in the United States, from 14.4% to 13.8%.
How are Fiji Water’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Fiji Water’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fiji water
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