FedEx vs ShipStation:Which is more popular?
In September 2026, ShipStation had more branded searches than FedEx among shipping label platforms in the United States. ShipStation had about 60,700 branded searches, while FedEx had 18,100. ShipStation made up 3.8% of all shipping label platform searches we track, and FedEx accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about shipping label platforms, FedEx appeared in four of the five answers and ShipStation in three. ShipStation was mentioned before FedEx in three out of five answers.
Who do people search for more?
ShipStation, about 3 searches for every 1 for FedEx
Who does AI mention more?
FedEx, mentioned in 4 of 5 answers, ShipStation in 3
Who does AI recommend more?
ShipStation, named ahead of FedEx in 3 of 5 answers
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Top shipping label platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FedEx was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ShipStation was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ShipStation was listed before FedEx in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pirate Ship1st
Shippo2nd
USPS3rd- ShipStation4th
- FedEx5th
Easyship6th
Veeqo7th
EasyPost8th
Stamps.com–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- USPS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pirate Ship4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shippo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- FedEx4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ShipStation3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Easyship3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Veeqo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EasyPost1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stamps.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shipping label platforms
5 answers
Asked ChatGPT
“Which shipping label platform should I use in the US?”
Asked ChatGPT
“What are the best shipping label platforms in the US?”
Asked ChatGPT
“What's the best shipping label platform in the US for shipping orders?”
Searched Google, AI Overview
“buy shipping labels”
Searched Google, AI Overview
“print shipping labels”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is FedEx or ShipStation more popular in search?
This chart shows how often people search Google for FedEx and ShipStation by name. Each line represents a brand's share of searches for all nine shipping label platforms we track, month by month, from searches in United States.
Share of searches by month for ShipStation, FedEx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pirate Ship | Shippo | USPS | ShipStation | Stamps.com | FedEx | EasyPost | Easyship | Veeqo |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.2% | 10.4% | 6.9% | 6.4% | 1.9% | 1% | 0.85% | 0.6% | 0.69% |
| Nov 2025 | 74.1% | 10.8% | 5.9% | 4.5% | 2% | 0.72% | 0.72% | 0.62% | 0.59% |
| Dec 2025 | 72.3% | 10.6% | 7.9% | 4.3% | 2.4% | 0.71% | 0.71% | 0.58% | 0.58% |
| Jan 2026 | 72.4% | 10.5% | 7.2% | 4.3% | 2.4% | 1.1% | 1.1% | 0.58% | 0.58% |
| Feb 2026 | 73.5% | 10.7% | 5.9% | 4.4% | 2.4% | 1.1% | 0.88% | 0.59% | 0.59% |
| Mar 2026 | 74.8% | 10.8% | 5.4% | 3.9% | 2% | 1.1% | 0.89% | 0.49% | 0.6% |
| Apr 2026 | 70.7% | 12.4% | 5.7% | 5% | 2.3% | 1.5% | 1% | 0.57% | 0.69% |
| May 2026 | 68.4% | 12% | 8.8% | 4.6% | 1.8% | 2.2% | 0.99% | 0.46% | 0.67% |
| Jun 2026 | 69.3% | 10% | 11.1% | 4.1% | 1.5% | 2.3% | 0.83% | 0.42% | 0.45% |
| Jul 2026 | 68.1% | 9.8% | 12.5% | 3.3% | 1.2% | 3.3% | 0.81% | 0.42% | 0.45% |
| Aug 2026 | 71% | 10.3% | 9.3% | 3.5% | 1.3% | 2.8% | 0.85% | 0.41% | 0.46% |
| Sep 2026 | 76.4% | 11.1% | 4.4% | 3.8% | 1.4% | 1.1% | 0.75% | 0.54% | 0.5% |
How has the FedEx and ShipStation comparison changed over the last 12 months?
3 findings
- ShipStation was ahead of FedEx in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FedEx’s share of searches among shipping label platforms in the United States moved from 1% to 1.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, ShipStation’s share of searches among shipping label platforms in the United States moved from 6.4% to 3.8%, and its estimated monthly branded searches moved from 91.1K to 60.7K.
How did search popularity change for United States shipping label platforms in September 2026?
2 changes
In September 2026, FedEx lost share of searches among shipping label platforms in the United States, from 2.8% to 1.1%.
Estimated monthly branded searches for ShipStation in the United States fell 33.4% over 12 measured months, from 91.1K to 60.7K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using FedEx’s and ShipStation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FedEx
1 branded search term
- fedex ship manager
ShipStation
2 branded search terms
- shipstation
- shipstation shipping calculator
Other head-to-heads among shipping label platforms
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