Enterprise Truck Rental vs U-Haul:Which is more popular?
In September 2026, U-Haul had more branded searches than Enterprise Truck Rental among moving truck rental companies in the United States. U-Haul had about 3 million branded searches, while Enterprise Truck Rental had 165,000. U-Haul made up 76.6% of all moving truck rental company searches we track, and Enterprise Truck Rental accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about moving truck rental companies, U-Haul appeared in all four answers and Enterprise Truck Rental in three. U-Haul was mentioned before Enterprise Truck Rental in every answer.
Who do people search for more?
U-Haul, about 18 searches for every 1 for Enterprise Truck Rental
Who does AI mention more?
U-Haul, mentioned in every answer we collected
Who does AI recommend more?
U-Haul, named ahead of Enterprise Truck Rental in every answer
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Top moving truck rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, U-Haul appeared in all four answers. Enterprise Truck Rental was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. U-Haul was listed before Enterprise Truck Rental in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving truck rental companies
4 answers
Asked ChatGPT
“Which moving truck rental company should I use in the US?”
Asked ChatGPT
“What are the best moving truck rental companies in the US?”
Asked ChatGPT
“What's the cheapest truck rental for a one way move in the US?”
Searched Google, AI Overview
“moving truck rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“truck rental”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Enterprise Truck Rental or U-Haul more popular in search?
This chart shows how often people search Google for Enterprise Truck Rental and U-Haul by name. Each line represents a brand's share of searches for all five moving truck rental companies we track, month by month, from searches in United States.
Share of searches by month for U-Haul, Enterprise Truck Rental. The figures are in the table below the chart.
View monthly share of searches table
| Month | U-Haul | Penske Truck Rental | Enterprise Truck Rental | Budget Trucks | Ryder |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 12.8% | 4.2% | 3.4% | 3.4% |
| Nov 2025 | 79.6% | 11% | 3.6% | 2.9% | 2.9% |
| Dec 2025 | 78.2% | 12.5% | 3.5% | 2.9% | 2.9% |
| Jan 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Feb 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Mar 2026 | 78.8% | 11% | 3.6% | 3.6% | 3% |
| Apr 2026 | 76.3% | 12% | 4.1% | 4.1% | 3.4% |
| May 2026 | 76.8% | 12.1% | 4.2% | 4.2% | 2.8% |
| Jun 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Jul 2026 | 76.1% | 12% | 4.8% | 3.9% | 3.2% |
| Aug 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Sep 2026 | 76.6% | 12.3% | 4.2% | 3.5% | 3.5% |
How has the Enterprise Truck Rental and U-Haul comparison changed over the last 12 months?
3 findings
- U-Haul was ahead of Enterprise Truck Rental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Truck Rental’s share of searches among moving truck rental companies in the United States held steady at 4.2%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States moved from 76.1% to 76.6%, and its estimated monthly branded searches held steady at 3M.
How did search popularity change for United States moving truck rental companies in September 2026?
1 change
In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Enterprise Truck Rental’s and U-Haul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Truck Rental
1 branded search term
- enterprise truck rental
U-Haul
3 branded search terms
- u haul truck rental
- u-haul
- uhaul
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