Penske Truck Rental vs U-Haul:Which is more popular?
In September 2026, U-Haul had more branded searches than Penske Truck Rental among moving truck rental companies in the United States. U-Haul had about 3 million branded searches, while Penske Truck Rental had 478,000. U-Haul made up 76.6% of all moving truck rental company searches we track, and Penske Truck Rental accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about moving truck rental companies, both Penske Truck Rental and U-Haul appeared in all four answers. U-Haul was mentioned before Penske Truck Rental in every answer.
Who do people search for more?
U-Haul, about 6 searches for every 1 for Penske Truck Rental
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
U-Haul, named ahead of Penske Truck Rental in every answer
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Top moving truck rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Penske Truck Rental and U-Haul showed up in all four answers. U-Haul was listed before Penske Truck Rental in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving truck rental companies
4 answers
Asked ChatGPT
“Which moving truck rental company should I use in the US?”
Asked ChatGPT
“What are the best moving truck rental companies in the US?”
Asked ChatGPT
“What's the cheapest truck rental for a one way move in the US?”
Searched Google, AI Overview
“moving truck rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“truck rental”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Penske Truck Rental or U-Haul more popular in search?
This chart shows how often people search Google for Penske Truck Rental and U-Haul by name. Each line represents a brand's share of searches for all five moving truck rental companies we track, month by month, from searches in United States.
Share of searches by month for U-Haul, Penske Truck Rental. The figures are in the table below the chart.
View monthly share of searches table
| Month | U-Haul | Penske Truck Rental | Enterprise Truck Rental | Budget Trucks | Ryder |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 12.8% | 4.2% | 3.4% | 3.4% |
| Nov 2025 | 79.6% | 11% | 3.6% | 2.9% | 2.9% |
| Dec 2025 | 78.2% | 12.5% | 3.5% | 2.9% | 2.9% |
| Jan 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Feb 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Mar 2026 | 78.8% | 11% | 3.6% | 3.6% | 3% |
| Apr 2026 | 76.3% | 12% | 4.1% | 4.1% | 3.4% |
| May 2026 | 76.8% | 12.1% | 4.2% | 4.2% | 2.8% |
| Jun 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Jul 2026 | 76.1% | 12% | 4.8% | 3.9% | 3.2% |
| Aug 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Sep 2026 | 76.6% | 12.3% | 4.2% | 3.5% | 3.5% |
How has the Penske Truck Rental and U-Haul comparison changed over the last 12 months?
3 findings
- U-Haul was ahead of Penske Truck Rental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Penske Truck Rental’s share of searches among moving truck rental companies in the United States moved from 12.8% to 12.3%, and its estimated monthly branded searches moved from 503K to 478K.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States moved from 76.1% to 76.6%, and its estimated monthly branded searches held steady at 3M.
How did search popularity change for United States moving truck rental companies in September 2026?
1 change

In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Penske Truck Rental’s and U-Haul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Penske Truck Rental
2 branded search terms
- penske
- penske truck rental
U-Haul
3 branded search terms
- u haul truck rental
- u-haul
- uhaul
Other head-to-heads among moving truck rental companies
U-Haul vs Enterprise Truck Rental: compare popularity
U-Haul vs Budget Trucks: compare popularity
U-Haul vs Ryder: compare popularity
Penske Truck Rental vs Enterprise Truck Rental: compare popularity
Penske Truck Rental vs Budget Trucks: compare popularity
Penske Truck Rental vs Ryder: compare popularity

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