How popular isU-Haul?
In September 2026, people searched for U-Haul by name about 3 million times in the United States, about the same as the previous year. These searches made up 76.6% of all United States moving truck rental company searches, placing U-Haul first out of five companies. When we asked both ChatGPT and Google AI Overviews about moving truck rental companies, U-Haul appeared in all answers and was the most recommended of the five.
U-Haul is the most searched of 5 competitors and the most recommended in AI answers.
U-HaulShare of searches 76.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Penske Truck RentalShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- Enterprise Truck RentalShare of searches 4.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Budget TrucksShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
RyderShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow U-Haul and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top moving truck rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, U-Haul appeared in all four answers. U-Haul is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving truck rental companies
4 answers
Asked ChatGPT
“Which moving truck rental company should I use in the US?”
Asked ChatGPT
“What are the best moving truck rental companies in the US?”
Asked ChatGPT
“What's the cheapest truck rental for a one way move in the US?”
Searched Google, AI Overview
“moving truck rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“truck rental”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which moving truck rental companies compete with U-Haul?
Share of searches by month for U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks, Ryder. The figures are in the table below the chart.
View monthly share of searches table
| Month | U-Haul | Penske Truck Rental | Enterprise Truck Rental | Budget Trucks | Ryder |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 12.8% | 4.2% | 3.4% | 3.4% |
| Nov 2025 | 79.6% | 11% | 3.6% | 2.9% | 2.9% |
| Dec 2025 | 78.2% | 12.5% | 3.5% | 2.9% | 2.9% |
| Jan 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Feb 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Mar 2026 | 78.8% | 11% | 3.6% | 3.6% | 3% |
| Apr 2026 | 76.3% | 12% | 4.1% | 4.1% | 3.4% |
| May 2026 | 76.8% | 12.1% | 4.2% | 4.2% | 2.8% |
| Jun 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Jul 2026 | 76.1% | 12% | 4.8% | 3.9% | 3.2% |
| Aug 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Sep 2026 | 76.6% | 12.3% | 4.2% | 3.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 3M | -19.7% | -0.8 points | |
| 2, held 2nd | 12.3% | 478K | -18.3% | +0.1 points | |
| 3, held 3rd | 4.2% | 165K | -17.9% | 0 points | |
| 4, held 4th | 3.5% | 135K | -18.2% | 0 points | |
| 5, held 5th | 3.5% | 135K | 0% | +0.7 points |
1.
U-Haul76.6%
Held 1st. 3M estimated branded searches, -19.7% vs prior month. Share -0.8 points.
12.3%
Held 2nd. 478K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
4.2%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.
3.5%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Ryder3.5%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
Compare popularity between U-Haul and its closest rivals
Every comparison with U-Haul
4 comparisons
How has branded search demand for U-Haul changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for U-Haul in the United States held steady at 3M.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States peaked at 79.6% in November 2025 and was lowest at 76.1% in July 2026.
How did search popularity change for United States moving truck rental companies in September 2026?
2 changes
In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.
In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.
How are U-Haul’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using U-Haul’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- u haul truck rental
- u-haul
- uhaul
Who owns U-Haul?
U-Haul is owned by U-Haul. Brandwave also tracks U-Haul U-Box, owned by the same company, in the United States.
Do you work for U-Haul? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is U-Haul your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.