Ryder vs U-Haul:Which is searched more in the United States?
In September 2026, U-Haul had more branded searches than Ryder among moving truck rental companies in the United States. U-Haul had about 3 million branded searches, while Ryder had 135,000. U-Haul made up 76.6% of all moving truck rental company searches we track, and Ryder accounted for 3.5%.
Follow Ryder vs U-Haul and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Ryder or U-Haul more popular in search?
Compare the companies people in the US rent moving trucks from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for U-Haul, Ryder. The figures are in the table below the chart.
View monthly share of searches table
| Month | U-Haul | Penske Truck Rental | Enterprise Truck Rental | Budget Trucks | Ryder |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 12.8% | 4.2% | 3.4% | 3.4% |
| Nov 2025 | 79.6% | 11% | 3.6% | 2.9% | 2.9% |
| Dec 2025 | 78.2% | 12.5% | 3.5% | 2.9% | 2.9% |
| Jan 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Feb 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Mar 2026 | 78.8% | 11% | 3.6% | 3.6% | 3% |
| Apr 2026 | 76.3% | 12% | 4.1% | 4.1% | 3.4% |
| May 2026 | 76.8% | 12.1% | 4.2% | 4.2% | 2.8% |
| Jun 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Jul 2026 | 76.1% | 12% | 4.8% | 3.9% | 3.2% |
| Aug 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Sep 2026 | 76.6% | 12.3% | 4.2% | 3.5% | 3.5% |
How has the Ryder and U-Haul comparison changed over the last 12 months?
3 findings
- U-Haul was ahead of Ryder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ryder’s share of searches among moving truck rental companies in the United States moved from 3.4% to 3.5%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States moved from 76.1% to 76.6%, and its estimated monthly branded searches held steady at 3M.
How did search popularity change for United States moving truck rental companies in September 2026?
2 changes
In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.
In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Ryder’s and U-Haul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moving truck rental companies
U-Haul vs Penske Truck Rental: compare search popularity- U-Haul vs Enterprise Truck Rental: compare search popularity
U-Haul vs Budget Trucks: compare search popularity- Penske Truck Rental vs Enterprise Truck Rental: compare search popularity
- Penske Truck Rental vs Budget Trucks: compare search popularity
- Penske Truck Rental vs Ryder: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.