Moving truck rental companies in the United States:Which are most popular?
In September 2026, U-Haul was the most searched moving truck rental company in the United States, accounting for 76.6% of all searches among the five companies we track. When we checked with ChatGPT and Google AI Overviews, U-Haul, Penske Truck Rental and Budget Trucks showed up in every answer. U-Haul was recommended most often, coming first in every response.
U-HaulShare of searches 76.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Penske Truck RentalShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd- Enterprise Truck RentalShare of searches 4.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Budget TrucksShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
RyderShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top moving truck rental companies in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, U-Haul, Penske Truck Rental and Budget Trucks appeared every time. U-Haul was recommended most often, coming first in every answer. Penske Truck Rental was second, and Budget Trucks was third. Ryder, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moving truck rental companies
4 answers
Asked ChatGPT
“Which moving truck rental company should I use in the US?”
Asked ChatGPT
“What are the best moving truck rental companies in the US?”
Asked ChatGPT
“What's the cheapest truck rental for a one way move in the US?”
Searched Google, AI Overview
“moving truck rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“truck rental”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which moving truck rental companies do people search for most?
This chart shows how often people search Google for each moving truck rental company by name. Each line represents a brand's share of searches for all five moving truck rental companies we track, month by month, from searches in United States.
Share of searches by month for U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks, Ryder. The figures are in the table below the chart.
View monthly share of searches table
| Month | U-Haul | Penske Truck Rental | Enterprise Truck Rental | Budget Trucks | Ryder |
|---|---|---|---|---|---|
| Oct 2025 | 76.1% | 12.8% | 4.2% | 3.4% | 3.4% |
| Nov 2025 | 79.6% | 11% | 3.6% | 2.9% | 2.9% |
| Dec 2025 | 78.2% | 12.5% | 3.5% | 2.9% | 2.9% |
| Jan 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Feb 2026 | 77.4% | 12.6% | 3.6% | 3.6% | 2.9% |
| Mar 2026 | 78.8% | 11% | 3.6% | 3.6% | 3% |
| Apr 2026 | 76.3% | 12% | 4.1% | 4.1% | 3.4% |
| May 2026 | 76.8% | 12.1% | 4.2% | 4.2% | 2.8% |
| Jun 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Jul 2026 | 76.1% | 12% | 4.8% | 3.9% | 3.2% |
| Aug 2026 | 77.4% | 12.2% | 4.2% | 3.4% | 2.8% |
| Sep 2026 | 76.6% | 12.3% | 4.2% | 3.5% | 3.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.6% | 3M | -19.7% | -0.8 points | |
| 2, held 2nd | 12.3% | 478K | -18.3% | +0.1 points | |
| 3, held 3rd | 4.2% | 165K | -17.9% | 0 points | |
| 4, held 4th | 3.5% | 135K | -18.2% | 0 points | |
| 5, held 5th | 3.5% | 135K | 0% | +0.7 points |
1.
U-Haul76.6%
Held 1st. 3M estimated branded searches, -19.7% vs prior month. Share -0.8 points.
12.3%
Held 2nd. 478K estimated branded searches, -18.3% vs prior month. Share +0.1 points.
4.2%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.
3.5%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
Ryder3.5%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
Which brand is most popular in search among moving truck rental companies in the United States?
5 brands
In September 2026, U-Haul was the most searched among moving truck rental companies in the United States, with an estimated 3M branded searches, 76.6% of all searches for the five we track. Penske Truck Rental is in 2nd place, 64.3 percentage points behind at 12.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| U-Haul | 76.1% → 76.6% | 79.6%Nov 2025 | 76.1%Jul 2026 | 1st |
| Penske Truck Rental | 12.8% → 12.3% | 12.8%Oct 2025 | 11%Nov 2025 | 2nd |
| Enterprise Truck Rental | 4.2% | 4.8%Jul 2026 | 3.5%Dec 2025 | 3rd |
| Budget Trucks | 3.4% → 3.5% | 4.2%May 2026 | 2.9%Dec 2025 | 4th |
| Ryder | 3.4% → 3.5% | 3.5%Sep 2026 | 2.8%May 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Penske Truck Rental’s share of searches among moving truck rental companies in the United States decreased from 12.8% to 12.3%.
- Across the 12 months ending September 2026, U-Haul’s share of searches among moving truck rental companies in the United States peaked at 79.6% in November 2025 and was lowest at 76.1% in July 2026.
- Across the 12 months ending September 2026, Penske Truck Rental’s share of searches among moving truck rental companies in the United States peaked at 12.8% in October 2025 and was lowest at 11% in November 2025.
- Across the 12 months ending September 2026, Enterprise Truck Rental’s share of searches among moving truck rental companies in the United States peaked at 4.8% in July 2026 and was lowest at 3.5% in December 2025.
- Across the 12 months ending September 2026, Budget Trucks’ share of searches among moving truck rental companies in the United States peaked at 4.2% in May 2026 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, U-Haul, Enterprise Truck Rental, Budget Trucks and Ryder held steady: their share of searches among moving truck rental companies in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States moving truck rental companies in September 2026?
2 changes
In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.
In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.
Compare popularity between leading brands
- U-Haul vs Penske Truck Rental: compare popularity
- U-Haul vs Enterprise Truck Rental: compare popularity
- U-Haul vs Budget Trucks: compare popularity
- U-Haul vs Ryder: compare popularity
- Penske Truck Rental vs Enterprise Truck Rental: compare popularity
- Penske Truck Rental vs Budget Trucks: compare popularity
- Penske Truck Rental vs Ryder: compare popularity
- Enterprise Truck Rental vs Budget Trucks: compare popularity
- Enterprise Truck Rental vs Ryder: compare popularity
- Budget Trucks vs Ryder: compare popularity
- Compare any of these brands
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