Brandwave

How popular isRyder?

In September 2026, people searched for Ryder by name about 135,000 times in the United States, about the same as the previous year. These searches made up 3.5% of all United States moving truck rental company searches, placing Ryder fifth out of five companies. When we asked both ChatGPT and Google AI Overviews about moving truck rental companies, Ryder did not appear in any of the answers.

Search and AI answers in September 2026

Ryder is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. U-HaulShare of searches 76.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Penske Truck RentalShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Enterprise Truck RentalShare of searches 4.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Budget TrucksShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. RyderShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top moving truck rental companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ryder did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Haul1st
  2. Penske Truck Rental2nd
  3. Budget Trucks3rd
  4. Enterprise Truck Rental4th
  5. Ryder–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving truck rental companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which moving truck rental companies compete with Ryder?

Ryder against moving truck rental companies in the United States, by month

Share of searches by month for U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks, Ryder. The figures are in the table below the chart.

View monthly share of searches table
MonthU-HaulPenske Truck RentalEnterprise Truck RentalBudget TrucksRyder
Oct 202576.1%12.8%4.2%3.4%3.4%
Nov 202579.6%11%3.6%2.9%2.9%
Dec 202578.2%12.5%3.5%2.9%2.9%
Jan 202677.4%12.6%3.6%3.6%2.9%
Feb 202677.4%12.6%3.6%3.6%2.9%
Mar 202678.8%11%3.6%3.6%3%
Apr 202676.3%12%4.1%4.1%3.4%
May 202676.8%12.1%4.2%4.2%2.8%
Jun 202677.4%12.2%4.2%3.4%2.8%
Jul 202676.1%12%4.8%3.9%3.2%
Aug 202677.4%12.2%4.2%3.4%2.8%
Sep 202676.6%12.3%4.2%3.5%3.5%
  1. 1.U-Haul

    76.6%

    Held 1st. 3M estimated branded searches, -19.7% vs prior month. Share -0.8 points.

  2. Held 2nd. 478K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  3. Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  4. Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Ryder

    3.5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Ryder and its closest rivals

Every comparison with Ryder

4 comparisons

How has branded search demand for Ryder changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ryder in the United States held steady at 135K.
  • Across the 12 months ending September 2026, Ryder’s share of searches among moving truck rental companies in the United States held steady, from 3.4% to 3.5%.

How did search popularity change for United States moving truck rental companies in September 2026?

2 changes
  1. In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.

  2. In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.

How are Ryder’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ryder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ryder truck rental

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How the Brand Demand Index is measured

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Is Ryder your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.