Brandwave

Ryder vs U-Haul:Which is more popular?

In September 2026, U-Haul had more branded searches than Ryder among moving truck rental companies in the United States. U-Haul had about 3 million branded searches, while Ryder had 135,000. U-Haul made up 76.6% of all moving truck rental company searches we track, and Ryder accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about moving truck rental companies, U-Haul appeared in all four answers and Ryder in none.

Among moving truck rental companies in the United States in September 2026

Who do people search for more?

U-Haul, about 22 searches for every 1 for Ryder

U-Haul 3M searchesRyder 135K searches

Who does AI mention more?

U-Haul, mentioned in every answer we collected

U-Haul in 4 of 4Ryder in 0 of 4

Who does AI recommend more?

U-Haul, the only one of the two named

U-Haul first in 4Ryder never named

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Top moving truck rental companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, U-Haul appeared in all four answers. Ryder did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Haul1st
  2. Penske Truck Rental2nd
  3. Budget Trucks3rd
  4. Enterprise Truck Rental4th
  5. Ryder–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving truck rental companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Ryder or U-Haul more popular in search?

This chart shows how often people search Google for Ryder and U-Haul by name. Each line represents a brand's share of searches for all five moving truck rental companies we track, month by month, from searches in United States.

Ryder and U-Haul among moving truck rental companies in the United States, by month

Share of searches by month for U-Haul, Ryder. The figures are in the table below the chart.

View monthly share of searches table
MonthU-HaulPenske Truck RentalEnterprise Truck RentalBudget TrucksRyder
Oct 202576.1%12.8%4.2%3.4%3.4%
Nov 202579.6%11%3.6%2.9%2.9%
Dec 202578.2%12.5%3.5%2.9%2.9%
Jan 202677.4%12.6%3.6%3.6%2.9%
Feb 202677.4%12.6%3.6%3.6%2.9%
Mar 202678.8%11%3.6%3.6%3%
Apr 202676.3%12%4.1%4.1%3.4%
May 202676.8%12.1%4.2%4.2%2.8%
Jun 202677.4%12.2%4.2%3.4%2.8%
Jul 202676.1%12%4.8%3.9%3.2%
Aug 202677.4%12.2%4.2%3.4%2.8%
Sep 202676.6%12.3%4.2%3.5%3.5%

How has the Ryder and U-Haul comparison changed over the last 12 months?

3 findings

How did search popularity change for United States moving truck rental companies in September 2026?

2 changes
  1. In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.

  2. In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ryder’s and U-Haul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryder

1 branded search term

  • ryder truck rental

U-Haul

3 branded search terms

  • u haul truck rental
  • u-haul
  • uhaul

How the Brand Demand Index is measured

Other head-to-heads among moving truck rental companies

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