Brandwave

How popular isEnterprise Truck Rental?

In September 2026, people searched for Enterprise Truck Rental by name about 165,000 times in the United States, about the same as the previous year. These searches made up 4.2% of all United States moving truck rental company searches, placing Enterprise Truck Rental third out of five companies. When we asked both ChatGPT and Google AI Overviews about moving truck rental companies, Enterprise Truck Rental appeared in three of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Enterprise Truck Rental is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. U-HaulShare of searches 76.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Penske Truck RentalShare of searches 12.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Enterprise Truck RentalShare of searches 4.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. Budget TrucksShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. RyderShare of searches 3.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top moving truck rental companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Enterprise Truck Rental was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Enterprise Truck Rental is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. U-Haul1st
  2. Penske Truck Rental2nd
  3. Budget Trucks3rd
  4. Enterprise Truck Rental4th
  5. Ryder–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • U-Haul4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penske Truck Rental4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Budget Trucks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Truck Rental3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ryder0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about moving truck rental companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which moving truck rental companies compete with Enterprise Truck Rental?

Enterprise Truck Rental against moving truck rental companies in the United States, by month

Share of searches by month for U-Haul, Penske Truck Rental, Enterprise Truck Rental, Budget Trucks, Ryder. The figures are in the table below the chart.

View monthly share of searches table
MonthU-HaulPenske Truck RentalEnterprise Truck RentalBudget TrucksRyder
Oct 202576.1%12.8%4.2%3.4%3.4%
Nov 202579.6%11%3.6%2.9%2.9%
Dec 202578.2%12.5%3.5%2.9%2.9%
Jan 202677.4%12.6%3.6%3.6%2.9%
Feb 202677.4%12.6%3.6%3.6%2.9%
Mar 202678.8%11%3.6%3.6%3%
Apr 202676.3%12%4.1%4.1%3.4%
May 202676.8%12.1%4.2%4.2%2.8%
Jun 202677.4%12.2%4.2%3.4%2.8%
Jul 202676.1%12%4.8%3.9%3.2%
Aug 202677.4%12.2%4.2%3.4%2.8%
Sep 202676.6%12.3%4.2%3.5%3.5%

  1. 1.U-Haul

    76.6%

    Held 1st. 3M estimated branded searches, -19.7% vs prior month. Share -0.8 points.

  2. 2.Penske Truck Rental

    12.3%

    Held 2nd. 478K estimated branded searches, -18.3% vs prior month. Share +0.1 points.

  3. 3.Enterprise Truck Rental

    4.2%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share 0 points.

  4. 4.Budget Trucks

    3.5%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Ryder

    3.5%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Enterprise Truck Rental and its closest rivals

Every comparison with Enterprise Truck Rental

4 comparisons

How has branded search demand for Enterprise Truck Rental changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Truck Rental in the United States held steady at 165K.
  • Across the 12 months ending September 2026, Enterprise Truck Rental’s share of searches among moving truck rental companies in the United States peaked at 4.8% in July 2026 and was lowest at 3.5% in December 2025.

How did search popularity change for United States moving truck rental companies in September 2026?

2 changes

  1. In September 2026, Ryder gained share of searches among moving truck rental companies in the United States, from 2.8% to 3.5%.

  2. In September 2026, U-Haul lost share of searches among moving truck rental companies in the United States, from 77.4% to 76.6%.

How are Enterprise Truck Rental’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Enterprise Truck Rental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • enterprise truck rental

How the Brand Demand Index is measured

Who owns Enterprise Truck Rental?

Enterprise Truck Rental is owned by Enterprise Rent-A-Car. Brandwave also tracks Enterprise Rent-A-Car, owned by the same company, in the United States.

Do you work for Enterprise Truck Rental? To request corrections or removal please contact us via our support page and we will be happy to assist.

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