Brandwave

Dometic vs Orca:Which is more popular?

In September 2026, Orca had more branded searches than Dometic among cooler brands in the United States. Orca had about 9,900 branded searches, while Dometic had 5,400. Orca made up 1.7% of all cooler brand searches we track, and Dometic accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about cooler brands, Dometic and Orca each appeared in one of the five answers. Dometic and Orca were each mentioned first in one of the two answers that named either.

Among cooler brands in the United States in September 2026

Who do people search for more?

Orca, about 83% more searches than Dometic

Orca 9.9K searchesDometic 5.4K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Dometic in 1 of 5Orca in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Dometic first in 1Orca first in 1

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Top cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dometic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Orca was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dometic and Orca were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YETI1st
  2. RTIC2nd
  3. Coleman3rd
  4. Igloo4th
  5. Pelican5th
  6. Engel6th
  7. Dometic7th
  8. Orca8th
  9. Stanley–
  10. Grizzly–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RTIC4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Igloo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coleman3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Engel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pelican1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orca1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dometic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grizzly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Is Dometic or Orca more popular in search?

This chart shows how often people search Google for Dometic and Orca by name. Each line represents a brand's share of searches for all ten cooler brands we track, month by month, from searches in United States.

Dometic and Orca among cooler brands in the United States, by month

Share of searches by month for Orca, Dometic. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIIglooRTICEngelColemanStanleyGrizzlyPelicanOrcaDometic
Oct 202546%16.9%16.9%4.1%4.1%2.8%2.8%2.8%2.8%0.82%
Nov 202548.5%11.9%21.7%3.6%2.9%3.6%2.4%2.4%2.4%0.71%
Dec 202552%12.8%19%3.8%2.1%4.7%1.7%1.7%1.7%0.5%
Jan 202645.7%13.7%20.5%4.1%3.4%5%2.7%2.2%1.8%0.8%
Feb 202641.3%15.1%22.6%5.5%3%4.5%2.5%2.5%2%0.89%
Mar 202642.9%19.2%19.2%3.9%3.2%4.7%2.1%2.1%1.7%0.94%
Apr 202639.5%17.7%21.7%3.6%3.6%6.5%2.4%2.4%1.9%0.87%
May 202642.6%15.6%23.3%3.1%3.1%5.7%1.7%2.1%1.7%0.94%
Jun 202644.5%16.3%19.9%3.3%4%4%2.7%2.7%1.8%0.8%
Jul 202639.6%17.8%21.6%4.4%4.4%3.6%2.9%2.9%1.9%0.87%
Aug 202640.2%18%22%4.4%4.4%3%2.4%2.4%2%1.1%
Sep 202642.5%19%19%4.7%3.8%3.1%2.6%2.6%1.7%0.93%

How has the Dometic and Orca comparison changed over the last 12 months?

3 findings
  • Orca was ahead of Dometic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dometic’s share of searches among cooler brands in the United States moved from 0.82% to 0.93%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
  • Across the 12 months ending September 2026, Orca’s share of searches among cooler brands in the United States moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

How did search popularity change for United States cooler brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Orca in the United States fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dometic’s and Orca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dometic

1 branded search term

  • dometic cooler

Orca

1 branded search term

  • orca cooler

How the Brand Demand Index is measured

Other head-to-heads among cooler brands

Creator with pink hair and a pink jacket

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