Deel vs Patriot Software:Which is more popular?
In September 2026, Patriot Software had more branded searches than Deel among payroll software in the United States. Patriot Software had about 28,000 branded searches, while Deel had 3,100. Patriot Software made up 9% of all payroll software searches we track, and Deel accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about payroll software, Patriot Software appeared in all five answers and Deel in one. Patriot Software was mentioned before Deel in every answer.
Who do people search for more?
Patriot Software, about 9 searches for every 1 for Deel
Who does AI mention more?
Patriot Software, mentioned in every answer we collected
Who does AI recommend more?
Patriot Software, named ahead of Deel in every answer
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Top payroll software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Patriot Software appeared in all five answers. Deel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Patriot Software was listed before Deel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gusto1st
OnPay2nd
QuickBooks Payroll3rd- Patriot Software4th
RUN Powered by ADP5th
Rippling6th
Square Payroll7th
Paychex8th
Deel9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Patriot Software5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OnPay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuickBooks Payroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Square Payroll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rippling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paychex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about payroll software
5 answers
Asked ChatGPT
“Which payroll software should I use in the US?”
Asked ChatGPT
“What are the best payroll software options in the US?”
Asked ChatGPT
“What's the best payroll software in the US for a small business?”
Searched Google, AI Overview
“payroll software”
Searched Google, AI Overview
“small business payroll”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Deel or Patriot Software more popular in search?
This chart shows how often people search Google for Deel and Patriot Software by name. Each line represents a brand's share of searches for all nine payroll software we track, month by month, from searches in United States.
Share of searches by month for Patriot Software, Deel. The figures are in the table below the chart.
View monthly share of searches table
| Month | RUN Powered by ADP | Gusto | Patriot Software | OnPay | QuickBooks Payroll | Square Payroll | Rippling | Deel | Paychex |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 15.1% | 6.6% | 7.3% | 6.9% | 3.1% | 2.5% | 0.91% | 1.9% |
| Nov 2025 | 58.1% | 15.2% | 5.7% | 7.5% | 5.9% | 3.2% | 2.3% | 0.91% | 1.2% |
| Dec 2025 | 59.3% | 13.5% | 6.7% | 7.8% | 6% | 2.7% | 2.3% | 0.8% | 0.92% |
| Jan 2026 | 55.1% | 17.3% | 7.5% | 7.2% | 5.5% | 3% | 2.6% | 0.75% | 1% |
| Feb 2026 | 52.9% | 19% | 7.2% | 7% | 5.3% | 3.5% | 2.8% | 1.1% | 1.2% |
| Mar 2026 | 52.2% | 19.3% | 7.6% | 6.4% | 6% | 3.3% | 2.8% | 1.1% | 1.1% |
| Apr 2026 | 51.3% | 19.3% | 8% | 6.8% | 6.3% | 3.4% | 2.8% | 1% | 1.2% |
| May 2026 | 52.9% | 18.1% | 7.7% | 6.9% | 6.6% | 2.9% | 2.7% | 1.4% | 0.79% |
| Jun 2026 | 55.8% | 17.5% | 7.3% | 7% | 5.3% | 2.9% | 2.6% | 0.92% | 0.73% |
| Jul 2026 | 56.3% | 15.2% | 7.5% | 7.1% | 6.7% | 3% | 2.5% | 0.95% | 0.78% |
| Aug 2026 | 56.4% | 14.6% | 7.2% | 7.4% | 7% | 3.1% | 2.3% | 1.1% | 0.78% |
| Sep 2026 | 57.4% | 12.8% | 9% | 7.5% | 5.8% | 3.2% | 2.6% | 0.99% | 0.79% |
How has the Deel and Patriot Software comparison changed over the last 12 months?
3 findings
- Patriot Software was ahead of Deel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deel’s share of searches among payroll software in the United States moved from 0.91% to 0.99%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
- Across the 12 months ending September 2026, Patriot Software’s share of searches among payroll software in the United States moved from 6.6% to 9%, and its estimated monthly branded searches moved from 21.4K to 28K.
How did search popularity change for United States payroll software in September 2026?
1 change
In September 2026, Patriot Software overtook OnPay to rank 3rd among payroll software in the United States, with 9% of the searches.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Deel’s and Patriot Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deel
10 branded search terms
- deel app
- deel company
- deel demo
- deel eor
- deel global payroll
- deel hr
- deel hr company
- deel payroll
- let's deel
- letsdeel
Patriot Software
2 branded search terms
- patriot payroll
- patriot software
Other head-to-heads among payroll software
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