Brandwave

How popular isDeel in search?

In September 2026, there were an estimated 3.1K branded searches for Deel in United States which is up 5.4% over the last 12 months. Deel holds 0.81% estimated Share of Search among United States payroll software and is ranked 4th of 5 competitors for search popularity.

Share of Search, September 2026
  1. RUN Powered by ADP85.9%
  2. Gusto10.5%
  3. Rippling2.1%
  4. Deel0.81%
  5. Paychex0.65%
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Which payroll software compete with Deel?

Deel against payroll software in United States, by month

Share of Search by month for RUN Powered by ADP, Gusto, Rippling, Deel. The figures are in the table below the chart.

View monthly share of search table
MonthRUN Powered by ADPGustoRipplingDeelPaychex
Oct 202583.2%12.4%2.1%0.75%1.6%
Nov 202584.3%12.1%1.8%0.72%0.98%
Dec 202586.1%10.7%1.8%0.64%0.73%
Jan 202682.3%14.2%2.1%0.62%0.82%
Feb 202680.1%15.8%2.3%0.9%0.97%
Mar 202679.1%16.5%2.4%0.97%0.98%
Apr 202679.4%16.4%2.4%0.86%1%
May 202680.8%15.2%2.2%1.1%0.66%
Jun 202682.1%14.4%2.1%0.76%0.6%
Jul 202683.9%12.6%2.1%0.79%0.65%
Aug 202684.6%12%1.9%0.86%0.64%
Sep 202685.9%10.5%2.1%0.81%0.65%

  1. 1.RUN Powered by ADP

    85.9%

    Held 1st. 327K estimated branded searches, +0.06% vs prior month. Share +1.3 points.

  2. 2.Gusto

    10.5%

    Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.5 points.

  3. 3.Rippling

    2.1%

    Held 3rd. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.2 points.

  4. 4.Deel

    0.81%

    Held 4th. 3.1K estimated branded searches, -6.9% vs prior month. Share 0 points.

  5. 5.Paychex

    0.65%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Deel and its closest rivals

Every comparison with Deel

How has branded search demand for Deel changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Deel in United States rose from 2.9K to 3.1K.
  • Across the 12 months ending September 2026, Deel rose from 5th to 4th among payroll software in United States.

How did search popularity change for United States payroll software in September 2026?

  1. In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%.

  2. In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%.

  3. Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

How is Deel measured?

Brandwave collects information about searches that people make online using Deel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • deel app
  • deel company
  • deel demo
  • deel eor
  • deel global payroll
  • deel hr
  • deel hr company
  • deel payroll
  • let's deel
  • letsdeel

Do you work for Deel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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