Deel vs Rippling:Which is searched more in United States?
In September 2026, Rippling had more branded searches than Deel among payroll software in United States. Rippling was estimated to have 8.1K branded searches compared to Deel’s 3.1K, and held a 2.1% Share of Search versus Deel’s 0.81%.
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Which is more popular in search, Deel or Rippling?
Compare the platforms businesses run payroll with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rippling, Deel. The figures are in the table below the chart.
View monthly share of search table
| Month | RUN Powered by ADP | Gusto | Rippling | Deel | Paychex |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 12.4% | 2.1% | 0.75% | 1.6% |
| Nov 2025 | 84.3% | 12.1% | 1.8% | 0.72% | 0.98% |
| Dec 2025 | 86.1% | 10.7% | 1.8% | 0.64% | 0.73% |
| Jan 2026 | 82.3% | 14.2% | 2.1% | 0.62% | 0.82% |
| Feb 2026 | 80.1% | 15.8% | 2.3% | 0.9% | 0.97% |
| Mar 2026 | 79.1% | 16.5% | 2.4% | 0.97% | 0.98% |
| Apr 2026 | 79.4% | 16.4% | 2.4% | 0.86% | 1% |
| May 2026 | 80.8% | 15.2% | 2.2% | 1.1% | 0.66% |
| Jun 2026 | 82.1% | 14.4% | 2.1% | 0.76% | 0.6% |
| Jul 2026 | 83.9% | 12.6% | 2.1% | 0.79% | 0.65% |
| Aug 2026 | 84.6% | 12% | 1.9% | 0.86% | 0.64% |
| Sep 2026 | 85.9% | 10.5% | 2.1% | 0.81% | 0.65% |
How has the Deel and Rippling comparison changed over the last 12 months?
3 findings
- Rippling was ahead of Deel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deel’s estimated Share of Search among payroll software in United States moved from 0.75% to 0.81%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
- Across the 12 months ending September 2026, Rippling’s estimated Share of Search among payroll software in United States held steady at 2.1%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United States payroll software in September 2026?
0 changes
Neither Deel nor Rippling moved beyond provider rounding among payroll software in September 2026.
Other head-to-heads among payroll software
How each brand is measured
Brandwave collects information about searches that people make online using Deel’s and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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