RUN Powered by ADP vs Gusto:Which is searched more in United States?
In September 2026, RUN Powered by ADP had more branded searches than Gusto among payroll software in United States. RUN Powered by ADP was estimated to have 327K branded searches compared to Gusto’s 39.9K, and held an 85.9% Share of Search versus Gusto’s 10.5%.
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Which is more popular in search, RUN Powered by ADP or Gusto?
Compare the platforms businesses run payroll with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RUN Powered by ADP, Gusto. The figures are in the table below the chart.
View monthly share of search table
| Month | RUN Powered by ADP | Gusto | Rippling | Deel | Paychex |
|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 12.4% | 2.1% | 0.75% | 1.6% |
| Nov 2025 | 84.3% | 12.1% | 1.8% | 0.72% | 0.98% |
| Dec 2025 | 86.1% | 10.7% | 1.8% | 0.64% | 0.73% |
| Jan 2026 | 82.3% | 14.2% | 2.1% | 0.62% | 0.82% |
| Feb 2026 | 80.1% | 15.8% | 2.3% | 0.9% | 0.97% |
| Mar 2026 | 79.1% | 16.5% | 2.4% | 0.97% | 0.98% |
| Apr 2026 | 79.4% | 16.4% | 2.4% | 0.86% | 1% |
| May 2026 | 80.8% | 15.2% | 2.2% | 1.1% | 0.66% |
| Jun 2026 | 82.1% | 14.4% | 2.1% | 0.76% | 0.6% |
| Jul 2026 | 83.9% | 12.6% | 2.1% | 0.79% | 0.65% |
| Aug 2026 | 84.6% | 12% | 1.9% | 0.86% | 0.64% |
| Sep 2026 | 85.9% | 10.5% | 2.1% | 0.81% | 0.65% |
How has the RUN Powered by ADP and Gusto comparison changed over the last 12 months?
3 findings
- RUN Powered by ADP was ahead of Gusto in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States moved from 83.2% to 85.9%, and its estimated monthly branded searches held steady at 327K.
- Across the 12 months ending September 2026, Gusto’s estimated Share of Search among payroll software in United States moved from 12.4% to 10.5%, and its estimated monthly branded searches moved from 48.8K to 39.9K.
How did search popularity change for United States payroll software in September 2026?
2 changes
In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%.
In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%.
Other head-to-heads among payroll software
How each brand is measured
Brandwave collects information about searches that people make online using RUN Powered by ADP’s and Gusto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
RUN Powered by ADP
13 branded search terms
- adp on the run
- adp payroll run payroll
- adp run adp
- adp run app
- adp run payroll
- adp run payroll adp
- adp run payroll app
- adp run powered by adp
- run adp
- run adp employer
- run payroll adp
- run payroll adp run
- run powered by adp
Gusto
28 branded search terms
- gusto accounting software
- gusto app
- gusto benefits
- gusto company
- gusto contractor
- gusto embedded payroll
- gusto for payroll
- gusto hr
- gusto hr software
- gusto international contractors
- gusto pay
- gusto paycheck
- gusto payment
- gusto payroll
- gusto payroll app
- gusto payroll company
- gusto payroll processing
- gusto payroll provider
- gusto payroll services
- gusto payroll software
- gusto payroll solutions
- gusto payroll system
- gusto platform
- gusto software
- gusto time clock
- gusto time tracking
- gusto timetracking
- gusto zen payroll
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