Brandwave

How popular isRUN Powered by ADP in search?

In September 2026, there were an estimated 327K branded searches for RUN Powered by ADP in United States which held steady over the last 12 months. RUN Powered by ADP holds 85.9% estimated Share of Search among United States payroll software and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. RUN Powered by ADP85.9%
  2. Gusto10.5%
  3. Rippling2.1%
  4. Deel0.81%
  5. Paychex0.65%
RUN Powered by ADP website (opens in a new tab)

Follow RUN Powered by ADP and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which payroll software compete with RUN Powered by ADP?

RUN Powered by ADP against payroll software in United States, by month

Share of Search by month for RUN Powered by ADP, Gusto, Rippling. The figures are in the table below the chart.

View monthly share of search table
MonthRUN Powered by ADPGustoRipplingDeelPaychex
Oct 202583.2%12.4%2.1%0.75%1.6%
Nov 202584.3%12.1%1.8%0.72%0.98%
Dec 202586.1%10.7%1.8%0.64%0.73%
Jan 202682.3%14.2%2.1%0.62%0.82%
Feb 202680.1%15.8%2.3%0.9%0.97%
Mar 202679.1%16.5%2.4%0.97%0.98%
Apr 202679.4%16.4%2.4%0.86%1%
May 202680.8%15.2%2.2%1.1%0.66%
Jun 202682.1%14.4%2.1%0.76%0.6%
Jul 202683.9%12.6%2.1%0.79%0.65%
Aug 202684.6%12%1.9%0.86%0.64%
Sep 202685.9%10.5%2.1%0.81%0.65%

  1. 1.RUN Powered by ADP

    85.9%

    Held 1st. 327K estimated branded searches, +0.06% vs prior month. Share +1.3 points.

  2. 2.Gusto

    10.5%

    Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.5 points.

  3. 3.Rippling

    2.1%

    Held 3rd. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.2 points.

  4. 4.Deel

    0.81%

    Held 4th. 3.1K estimated branded searches, -6.9% vs prior month. Share 0 points.

  5. 5.Paychex

    0.65%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RUN Powered by ADP and its closest rivals

Every comparison with RUN Powered by ADP

How has branded search demand for RUN Powered by ADP changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for RUN Powered by ADP in United States held steady at 327K.
  • Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States increased from 83.2% to 85.9%.
  • Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States peaked at 86.1% in December 2025 and was lowest at 79.1% in March 2026.

How did search popularity change for United States payroll software in September 2026?

  1. In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%.

  2. In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%.

  3. Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

Where does RUN Powered by ADP compete?

RUN Powered by ADP is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
HR and payroll software for small and midsize businesses1st of 778.5%Show ranking
Payroll software1st of 585.9%Shown above

How is RUN Powered by ADP measured?

Brandwave collects information about searches that people make online using RUN Powered by ADP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • adp on the run
  • adp payroll run payroll
  • adp run adp
  • adp run app
  • adp run payroll
  • adp run payroll adp
  • adp run payroll app
  • adp run powered by adp
  • run adp
  • run adp employer
  • run payroll adp
  • run payroll adp run
  • run powered by adp

How the Brand Demand Index is measured

Who owns RUN Powered by ADP?

RUN Powered by ADP is owned by ADP. Brandwave does not track any other brands owned by ADP.

Do you work for RUN Powered by ADP? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is RUN Powered by ADP your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free