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Payroll software in United States:Which are searched most?

In September 2026, RUN Powered by ADP was the most searched among payroll software in United States, with an estimated 327K branded searches and 85.9% estimated Share of Search within this set.

Share of Search, September 2026
  1. RUN Powered by ADP85.9%
  2. Gusto10.5%
  3. Rippling2.1%
  4. Deel0.81%
  5. Paychex0.65%

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Share of SearchLeaderboard

Compare the platforms businesses run payroll with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among payroll software in United States, by month

Share of Search by month for RUN Powered by ADP, Gusto, Rippling. The figures are in the table below the chart.

View monthly share of search table
MonthRUN Powered by ADPGustoRipplingDeelPaychex
Oct 202583.2%12.4%2.1%0.75%1.6%
Nov 202584.3%12.1%1.8%0.72%0.98%
Dec 202586.1%10.7%1.8%0.64%0.73%
Jan 202682.3%14.2%2.1%0.62%0.82%
Feb 202680.1%15.8%2.3%0.9%0.97%
Mar 202679.1%16.5%2.4%0.97%0.98%
Apr 202679.4%16.4%2.4%0.86%1%
May 202680.8%15.2%2.2%1.1%0.66%
Jun 202682.1%14.4%2.1%0.76%0.6%
Jul 202683.9%12.6%2.1%0.79%0.65%
Aug 202684.6%12%1.9%0.86%0.64%
Sep 202685.9%10.5%2.1%0.81%0.65%

This month’s ranking, September 2026

  1. 1.RUN Powered by ADP

    85.9%

    Held 1st. 327K estimated branded searches, +0.06% vs prior month. Share +1.3 points.

  2. 2.Gusto

    10.5%

    Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.5 points.

  3. 3.Rippling

    2.1%

    Held 3rd. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.2 points.

  4. 4.Deel

    0.81%

    Held 4th. 3.1K estimated branded searches, -6.9% vs prior month. Share 0 points.

  5. 5.Paychex

    0.65%

    Held 5th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among payroll software in United States?

In September 2026, RUN Powered by ADP was the most searched among payroll software in United States, with an estimated 327K branded searches and 85.9% estimated Share of Search within this set. Gusto is in 2nd place, 75.5 percentage points behind at 10.5% Share of Search.

United States payroll software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
RUN Powered by ADP83.2% → 85.9%86.1%Dec 202579.1%Mar 20261st
Gusto12.4% → 10.5%16.5%Mar 202610.5%Sep 20262nd
Rippling2.1%2.4%Mar 20261.8%Dec 20253rd
Deel0.75% → 0.81%1.1%May 20260.62%Jan 20265th → 4th
Paychex1.6% → 0.65%1.6%Oct 20250.6%Jun 20264th → 5th

Each finding as a sentence

  • Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States increased from 83.2% to 85.9%.
  • Across the 12 months ending September 2026, Gusto’s estimated Share of Search among payroll software in United States decreased from 12.4% to 10.5%.
  • Across the 12 months ending September 2026, Paychex’s estimated Share of Search among payroll software in United States decreased from 1.6% to 0.65%.
  • Across the 12 months ending September 2026, RUN Powered by ADP’s estimated Share of Search among payroll software in United States peaked at 86.1% in December 2025 and was lowest at 79.1% in March 2026.
  • Across the 12 months ending September 2026, Gusto’s estimated Share of Search among payroll software in United States peaked at 16.5% in March 2026 and was lowest at 10.5% in September 2026.
  • Across the 12 months ending September 2026, Deel rose from 5th to 4th among payroll software in United States.
  • Across the 12 months ending September 2026, Paychex fell from 4th to 5th among payroll software in United States.
  • Across the 12 months ending September 2026, Rippling held steady: its estimated Share of Search among payroll software in United States moved less than 0.5 percentage points.

How did search popularity change for United States payroll software in September 2026?

  1. In September 2026, RUN Powered by ADP gained estimated Share of Search among payroll software in United States, from 84.6% to 85.9%.

  2. In September 2026, Gusto lost estimated Share of Search among payroll software in United States, from 12% to 10.5%.

  3. Estimated monthly branded searches for Paychex in United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

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