Brandwave

RUN Powered by ADP vs OnPay:Which is more popular?

In September 2026, RUN Powered by ADP had more branded searches than OnPay among payroll software in the United States. RUN Powered by ADP had about 179,000 branded searches, while OnPay had 23,500. RUN Powered by ADP made up 57.4% of all payroll software searches we track, and OnPay accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about payroll software, OnPay appeared in all five answers and RUN Powered by ADP in two. OnPay was mentioned before RUN Powered by ADP in three out of five answers.

Among payroll software in the United States in September 2026

Who do people search for more?

RUN Powered by ADP, about 8 searches for every 1 for OnPay

RUN Powered by ADP 179K searchesOnPay 23.5K searches

Who does AI mention more?

OnPay, mentioned in every answer we collected

OnPay in 5 of 5RUN Powered by ADP in 2 of 5

Who does AI recommend more?

OnPay, named ahead of RUN Powered by ADP in 3 of 5 answers

OnPay first in 3RUN Powered by ADP first in 2

Follow RUN Powered by ADP vs OnPay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top payroll software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnPay appeared in all five answers. RUN Powered by ADP was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OnPay was listed before RUN Powered by ADP in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gusto1st
  2. OnPay2nd
  3. QuickBooks Payroll3rd
  4. Patriot Software4th
  5. RUN Powered by ADP5th
  6. Rippling6th
  7. Square Payroll7th
  8. Paychex8th
  9. Deel9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Patriot Software5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OnPay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QuickBooks Payroll4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Square Payroll3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rippling2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paychex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about payroll software

5 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is RUN Powered by ADP or OnPay more popular in search?

This chart shows how often people search Google for RUN Powered by ADP and OnPay by name. Each line represents a brand's share of searches for all nine payroll software we track, month by month, from searches in United States.

RUN Powered by ADP and OnPay among payroll software in the United States, by month

Share of searches by month for RUN Powered by ADP, OnPay. The figures are in the table below the chart.

View monthly share of searches table
MonthRUN Powered by ADPGustoPatriot SoftwareOnPayQuickBooks PayrollSquare PayrollRipplingDeelPaychex
Oct 202555.6%15.1%6.6%7.3%6.9%3.1%2.5%0.91%1.9%
Nov 202558.1%15.2%5.7%7.5%5.9%3.2%2.3%0.91%1.2%
Dec 202559.3%13.5%6.7%7.8%6%2.7%2.3%0.8%0.92%
Jan 202655.1%17.3%7.5%7.2%5.5%3%2.6%0.75%1%
Feb 202652.9%19%7.2%7%5.3%3.5%2.8%1.1%1.2%
Mar 202652.2%19.3%7.6%6.4%6%3.3%2.8%1.1%1.1%
Apr 202651.3%19.3%8%6.8%6.3%3.4%2.8%1%1.2%
May 202652.9%18.1%7.7%6.9%6.6%2.9%2.7%1.4%0.79%
Jun 202655.8%17.5%7.3%7%5.3%2.9%2.6%0.92%0.73%
Jul 202656.3%15.2%7.5%7.1%6.7%3%2.5%0.95%0.78%
Aug 202656.4%14.6%7.2%7.4%7%3.1%2.3%1.1%0.78%
Sep 202657.4%12.8%9%7.5%5.8%3.2%2.6%0.99%0.79%

How has the RUN Powered by ADP and OnPay comparison changed over the last 12 months?

3 findings

How did search popularity change for United States payroll software in September 2026?

3 changes

  1. In September 2026, Patriot Software overtook OnPay to rank 3rd among payroll software in the United States, with 9% of the searches.

  2. In September 2026, RUN Powered by ADP gained share of searches among payroll software in the United States, from 56.4% to 57.4%.

  3. OnPay’s share of searches among payroll software in the United States has gained ground for 3 months in a row, from 7% to 7.5% in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using RUN Powered by ADP’s and OnPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RUN Powered by ADP

13 branded search terms

  • adp on the run
  • adp payroll run payroll
  • adp run adp
  • adp run app
  • adp run payroll
  • adp run payroll adp
  • adp run payroll app
  • adp run powered by adp
  • run adp
  • run adp employer
  • run payroll adp
  • run payroll adp run
  • run powered by adp

OnPay

2 branded search terms

  • onpay
  • onpay payroll

How the Brand Demand Index is measured

Other head-to-heads among payroll software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free