Brandwave

How popular isOnPay?

In September 2026, people searched for OnPay by name about 23,500 times in the United States, about the same as the previous year. These searches made up 6.9% of all United States HR and payroll software for small and midsize business searches, placing OnPay fifth out of ten businesses. When we asked both ChatGPT and Google AI Overviews about HR and payroll software for small and midsize businesses, OnPay appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

OnPay is the fifth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. RUN Powered by ADPShare of searches 53%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. GustoShare of searches 11.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BambooHRShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Patriot SoftwareShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. OnPayShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+5 more

OnPay website (opens in a new tab)

Follow OnPay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OnPay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. OnPay is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gusto1st
  2. QuickBooks Payroll2nd
  3. Rippling3rd
  4. Patriot Software4th
  5. OnPay5th
  6. RUN Powered by ADP6th
  7. Paychex7th
  8. Justworks8th
  9. BambooHR–
  10. HiBob–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • QuickBooks Payroll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OnPay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Patriot Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Paychex2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Justworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BambooHR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR and payroll software for small and midsize businesses

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which HR and payroll software for small and midsize businesses compete with OnPay?

OnPay against HR and payroll software for small and midsize businesses in the United States, by month

Share of searches by month for RUN Powered by ADP, Gusto, BambooHR, Patriot Software, OnPay, QuickBooks Payroll, Rippling. The figures are in the table below the chart.

View monthly share of searches table
MonthRUN Powered by ADPGustoBambooHRPatriot SoftwareOnPayQuickBooks PayrollRipplingPaychexJustworksHiBob
Oct 202550.4%13.7%12.1%6%6.6%6.2%2.3%1.8%0.63%0.27%
Nov 202553.6%14.1%10.5%5.2%6.9%5.4%2.1%1.1%0.63%0.26%
Dec 202555.6%12.6%8.9%6.3%7.3%5.6%2.2%0.86%0.46%0.18%
Jan 202651.1%16%10%7%6.7%5.1%2.4%0.92%0.52%0.21%
Feb 202649.5%17.7%10%6.8%6.5%5%2.6%1.1%0.56%0.24%
Mar 202649%18.1%9.5%7.2%6%5.7%2.7%1.1%0.57%0.27%
Apr 202647.8%18%10%7.4%6.3%5.9%2.6%1.1%0.58%0.27%
May 202649.2%16.9%10.1%7.2%6.5%6.1%2.5%0.73%0.66%0.24%
Jun 202651.7%16.2%10.1%6.7%6.5%4.9%2.4%0.67%0.64%0.24%
Jul 202651.8%14%10.7%6.9%6.6%6.2%2.3%0.72%0.69%0.24%
Aug 202651%13.2%12.6%6.5%6.7%6.3%2.1%0.7%0.65%0.22%
Sep 202653%11.8%10.7%8.3%6.9%5.4%2.4%0.73%0.65%0.25%

  1. 1.RUN Powered by ADP

    53%

    Held 1st. 179K estimated branded searches, +0.11% vs prior month. Share +2 points.

  2. 2.Gusto

    11.8%

    Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.4 points.

  3. 3.BambooHR

    10.7%

    Held 3rd. 36.1K estimated branded searches, -18.1% vs prior month. Share -1.9 points.

  4. 4.Patriot Software

    8.3%

    Moved from 5th to 4th. 28K estimated branded searches, +22.3% vs prior month. Share +1.8 points.

  5. 5.OnPay

    6.9%

    Moved from 4th to 5th. 23.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.QuickBooks Payroll

    5.4%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.

  7. 7.Rippling

    2.4%

    Held 7th. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.3 points.

  8. 8.Paychex

    0.73%

    Held 8th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Justworks

    0.65%

    Held 9th. 2.2K estimated branded searches, -3.9% vs prior month. Share 0 points.

  10. 10.HiBob

    0.25%

    Held 10th. 860 estimated branded searches, +11.7% vs prior month. Share 0 points.

Compare popularity between OnPay and its closest rivals

Every comparison with OnPay

11 comparisons

How has branded search demand for OnPay changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?

6 changes

  1. In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches.

  2. In September 2026, RUN Powered by ADP gained share of searches among HR and payroll software for small and midsize businesses in the United States, from 51% to 53%.

  3. In September 2026, BambooHR lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 12.6% to 10.7%.

  4. In September 2026, Gusto lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 13.2% to 11.8%.

  5. In September 2026, QuickBooks Payroll lost share of searches among HR and payroll software for small and midsize businesses in the United States, from 6.3% to 5.4%.

  6. Estimated monthly branded searches for Paychex in the United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.

How are OnPay’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OnPay’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • onpay
  • onpay payroll

Do you work for OnPay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OnPay compete?

OnPay is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
HR and payroll software for small and midsize businesses5th of 106.9%Shown above
Payroll software4th of 97.5%Show ranking
Creator with pink hair and a pink jacket

Is OnPay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free