HiBob vs OnPay:Which is more popular?
In September 2026, OnPay had more branded searches than HiBob among HR and payroll software for small and midsize businesses in the United States. OnPay had about 23,500 branded searches, while HiBob had 860. OnPay made up 6.9% of all HR and payroll software for small and midsize business searches we track, and HiBob accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about HR and payroll software for small and midsize businesses, OnPay appeared in three of the five answers and HiBob in none.
Follow HiBob vs OnPay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top HR and payroll software for small and midsize businesses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OnPay was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. HiBob did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gusto1st
QuickBooks Payroll2nd
Rippling3rd
Patriot Software4th
OnPay5th
RUN Powered by ADP6th
Paychex7th
Justworks8th
BambooHR–
HiBob–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gusto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- QuickBooks Payroll4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rippling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OnPay3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RUN Powered by ADP2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Patriot Software2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Paychex2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Justworks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- BambooHR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HiBob0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about HR and payroll software for small and midsize businesses
5 answers
Asked ChatGPT
“Which small business HR and payroll platform should I use in the US?”
Asked ChatGPT
“What are the best small business HR and payroll platforms in the US?”
Asked ChatGPT
“What's the best small business HR and payroll platform in the US for a midsize team?”
Searched Google, AI Overview
“small business payroll software”
Searched Google, AI Overview
“best payroll software”
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is HiBob or OnPay more popular in search?
This chart shows how often people search Google for HiBob and OnPay by name. Each line represents a brand's share of searches for all ten HR and payroll software for small and midsize businesses we track, month by month, from searches in United States.
Share of searches by month for OnPay, HiBob. The figures are in the table below the chart.
View monthly share of searches table
| Month | RUN Powered by ADP | Gusto | BambooHR | Patriot Software | OnPay | QuickBooks Payroll | Rippling | Paychex | Justworks | HiBob |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 13.7% | 12.1% | 6% | 6.6% | 6.2% | 2.3% | 1.8% | 0.63% | 0.27% |
| Nov 2025 | 53.6% | 14.1% | 10.5% | 5.2% | 6.9% | 5.4% | 2.1% | 1.1% | 0.63% | 0.26% |
| Dec 2025 | 55.6% | 12.6% | 8.9% | 6.3% | 7.3% | 5.6% | 2.2% | 0.86% | 0.46% | 0.18% |
| Jan 2026 | 51.1% | 16% | 10% | 7% | 6.7% | 5.1% | 2.4% | 0.92% | 0.52% | 0.21% |
| Feb 2026 | 49.5% | 17.7% | 10% | 6.8% | 6.5% | 5% | 2.6% | 1.1% | 0.56% | 0.24% |
| Mar 2026 | 49% | 18.1% | 9.5% | 7.2% | 6% | 5.7% | 2.7% | 1.1% | 0.57% | 0.27% |
| Apr 2026 | 47.8% | 18% | 10% | 7.4% | 6.3% | 5.9% | 2.6% | 1.1% | 0.58% | 0.27% |
| May 2026 | 49.2% | 16.9% | 10.1% | 7.2% | 6.5% | 6.1% | 2.5% | 0.73% | 0.66% | 0.24% |
| Jun 2026 | 51.7% | 16.2% | 10.1% | 6.7% | 6.5% | 4.9% | 2.4% | 0.67% | 0.64% | 0.24% |
| Jul 2026 | 51.8% | 14% | 10.7% | 6.9% | 6.6% | 6.2% | 2.3% | 0.72% | 0.69% | 0.24% |
| Aug 2026 | 51% | 13.2% | 12.6% | 6.5% | 6.7% | 6.3% | 2.1% | 0.7% | 0.65% | 0.22% |
| Sep 2026 | 53% | 11.8% | 10.7% | 8.3% | 6.9% | 5.4% | 2.4% | 0.73% | 0.65% | 0.25% |
How has the HiBob and OnPay comparison changed over the last 12 months?
3 findings
- OnPay was ahead of HiBob in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HiBob’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 0.27% to 0.25%, and its estimated monthly branded searches moved from 950 to 860.
- Across the 12 months ending September 2026, OnPay’s share of searches among HR and payroll software for small and midsize businesses in the United States moved from 6.6% to 6.9%, and its estimated monthly branded searches held steady at 23.5K.
How did search popularity change for United States HR and payroll software for small and midsize businesses in September 2026?
1 change
In September 2026, Patriot Software overtook OnPay to rank 4th among HR and payroll software for small and midsize businesses in the United States, with 8.3% of the searches.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using HiBob’s and OnPay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among HR and payroll software for small and midsize businesses
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.